Cultural Differences

Background Knowledge, Cultural Bias, Cultural Differences, Mental Model Traps, Pipsqueak Articles, Product Design Strategy, Users

Foie Gras on Child’s Menu and Other Cultural Differences

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2012-06-28 School Menu in France

We are staying in a tiny village of Cenac, in a beautiful Dordogne Valley in France — the valley of foie gras (duck liver). The other day, when we went out for dinner in a local restaurant, we saw a great little item on the Child’s Menu: foie gras! Imagine a duck liver pate on a child’s menu anywhere in US? Here, it’s a common item — if not duck liver, than some other pate is often on the menu for kids. Check out the photo we took of the elementary school menu, posted on the door of the school: Notice the rabbit, duck, olives, salad and vegetables, and, of course, the pate on the menu! I think the families and children in this small village would be shocked by the menu offerings at our schools in San Francisco! This is a cultural difference! Cultural differences affect how we think about problem solving — how we approach the problem and how we go about looking for solutions. Consider a few images below. They are from India and show a cultural difference in imaginative solutions to every day problems: The motorcycle bus and the home-made flotation device show creativity within a…

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Conceptual Design, Cultural Bias, Cultural Differences, Featured, Pipsqueak Articles, Product Design Strategy

30,000 Years of Logo Evolution

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Logos have undergone an amazing amount of visual change in the last 30,000 years — obvious statement, isn’t it? But if you look at the change, all grouped together, what we are seeing is the evolution of visual language. The way we relate to icons and what we want them to be is changing continuously. From “I was here” hand print on the wall of an ancient cave to the modern version of Apple logo, we are just trying to make a brand that the current generation of users finds visually appealing.

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Cultural Bias, Cultural Differences, Interface Design, Language, Mirroring Errors, Personality, Pipsqueak Articles

Flattery — the Social Lubricant

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Gentle Readers, As you have been undoubtably aware for some time, this blog aims for audience with well above average vocabulary and IQ. You and your fellow readers are a very select group with strong interest in science and product design. You are scientists, engineers, and intellectuals. You have an amazing sense of style and fashion. You are able to see patterns and spot details that escape most of those around you. How do I know? I can see the strong engagement with the material on this blog — it’s all there in black and white numbers provided helpfully by Google day in and out. Some of you might think this letter cynical. But all of you know that this content appeals directly your amygdala — you are as happy to be recognized for your brilliance as I’m for your continued readership of my writing. You all know you are special, and you want to be acknowledged as such by those around you. And not only are you all above average, you are also extraordinarily lucky. Some might call this the “optimism bias”, but you and I know that your chances of success are much higher than the average Joe…

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Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles, Product Design Strategy

Special Preview: Visual Aesthetics

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Terry Herbert Gold Sward Decoration

Interaction-Design.org is doing an amazing job of developing a textbook for Human-Computer Interaction (HCI) Design. This newest chapter, Visual Aesthetics in human-computer interaction and interaction design by Noam Tractinsky works to tease out the aspects of design that make products appealing, memorable, culturally-appropriate, emotionally satisfying, and beautiful. Beauty & Aesthetics Evolve in Time It’s good to remember that what we find beautiful and appealing changes and evolves in time as well as across cultures. Here’s a wonderful demonstration: 500 Years of Female Portraits in Western Art. What Makes Design Beautiful? In the Interaction-Design.org chapter, Tractinsky starts with Vitruvius’ design principles. Vitruvius lived in the 1st century BC and develop a set of standard criteria by which to evaluate architecture: Firmitas — durability or life-span of the building in relation to its purpose; Utilitas — usability of the building by its intended audience; and Venustas — the beauty of the building (this would be culturally-specific). 2,000 years on and we still talk about durability, usability, and aesthetics of products. Since this chapter discusses architecture, I would like to talk about weapons. Weapons pre-date architecture, but they still follow the same rules for design: durability and reusability, usability, and beauty. If you’ve…

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Background Knowledge, Background Knowledge Errors, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Pipsqueak Articles, Product Design Strategy, Users

US Rio+2.0 Breakout Session on Environmental & Conservation Education

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Below are the notes from the US Rio+2.0 conference hosted at Stanford last week. The notes are from the Education: Environment and Conservation breakout session. US Rio+2.0 Breakout Session Education: Environment and Conservation Attendees: Prof. Anthony D. Barnosky: Professor and Curator, Department of Integrative Biology at University of California Berkeley Wali Modaqiq: Deputy Director General (DDG), National Environmental Protection Agency (NEPA) of Islamic Republic of Afghanistan Dr. Khalid Naseemi: Chief of Staff & Spokes Person for National Environmental Protection Agency (NEPA) of Islamic Republic of Afghanistan Julie Noblitt: The Green Ninja — Climate-action Superhero Prof. Robert Siegel, M.D., Ph.D.: Associate Professor, Microbiology & Immunology Human Biology/African Studies at Stanford School of Humanities and Sciences Dr. Beth Stevens: Senior Vice President, Corporate Citizenship Environment and Conservation at Disney Worldwide Services, Inc. Madam Anyaa Vohiri, M.A., J.D.: Executive Director, Environmental Protection Agency of Liberia Olga Werby, Ed.D.: President, Pipsqueak Productions, LLC. Mostapha Zaher: Director General (DG), National Environmental Protection Agency (NEPA) of Islamic Republic of Afghanistan Our breakout group was partly the result of the conversation started the day before in the Environment session. Some of the members of our breakout group were present in that session as well. The main discussion…

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Background Knowledge, Background Knowledge Errors, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Interface Design

How Do We Think of Brands

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I found this video by Adam Ladd — he made a video of an interview with his 5 year old daughter talking about brands. He showed her some very famous logos, and she told him what she thought they were. Naturally, this is a girl from a middle class background, from America. The answers would be very different from a 5 year old brought up in Russia or Papua New Guinea. Notice how she is able to quickly identify a Nike logo. And Disney’s D. And what’s really amazing is that she knows what a logo is in the first place! This little kid has developed a brand p-prim! And she has a well-developed comprehension of visual symbols. I wonder how the same interview would play out in a different culture…

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Conceptual Design, Cultural Differences, Interaction Design, Interface Design, Pipsqueak Articles, Product Design Strategy, Scaffolding, Working Memory

Special Preview: Affective Computing

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Pong Interface

Some 25 years ago, I came up with tiny application: each day, a person picks a color that represents his or her predominant emotional state; the collection of color moods are mapped onto a calendar and displayed as an animated film, summarizing the emotional life of person. It was simple and easy and very effective. And in some way, this was also part of the affective computing — computers that use emotion as part of HCI. [Note: This could and was done with watercolors as flip book some 40 years ago when I played in my art class in school.] Affective Computing, I feel, is only recently became part of the “vocabulary” of computer-based developers. When I first started working in this field, graphics were non-existent, thus Pong. In the early nineties, my business partner and I met with the president of Organic, a web design firm in San Francisco, who promptly informed us that his business had no need for Interaction or Interface Designers, that’s what graphic artists were for. Now, psychologists, sociologists, and sociologists are routinely hired by creative firms to help solve design problems. Times change! There are a lot of posts on emotional design on this…

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