Product Design Strategy

Finding Inspiration

Experiment Z by Daywish

Books are not just a collection of words on a page. It takes time to birth a story. When I write, I do a lot of research. In addition to reading, annotating, and creating bibliographies on the science in my science fiction novels, I also collect images. For years, I had folders and folders of mood boards for each of my stories. I took photographs of the actual locations mentioned in my books. I made scrapbooks… I love my books illustrated, so I’ve even illustrated some of my books. But for those of you interested in seeing some of my photo research or just simply inspirational images from various artist that matched closely to what I saw in my head as I wrote the stories, I’ve created book boards on Pinterest. I’m not going to give summaries of each story I wrote here, but instead, I will say something of why the images you will see if you follow the links below speak to me and my stories. Enjoy! Suddenly, Paris Suddenly, Paris was my first science fiction book. It was first published in 2009 and then again (after a serious re-edit) in 2015. It deals with several locations that…

What’s in a Cover?

Coding Peter Suddenly Paris 2 Covers

The design of the cover can make the book… or so I was told. Certainly, bad covers don’t contribute to sales. But good covers are difficult. And the thought on cover design has changed over the years… just like fashion. Since I tend to design my own covers (and I’m an artist and a designer), I wanted to put together some ideas, if not rules, to follow and some background of how to think about book cover design. Because if you don’t do your own, you still need to communicate what you want with the person that does. Book Covers Through Time To appreciate a cover, it helps to understand its roots. I won’t go back far, since my genre is science fiction, just a hundred years or so. Consider the cover evolution of Jules Verne’s “Journey to the Center of the Earth”: There is a movement from frills to realism to a strong graphic look of the more modern editions. While for the 1800’s editions, we might find it difficult to identify the genre of this story, by the time we hit 1960s, there is no doubt that this is a science fiction or fantasy novel. The cover alerts…

Us and Them

Warm versus Competent graph

Of Doctors, Babies, Kings, and Zombies Before starting my journey as science fiction writer, I got a few degrees under my belt — astrophysics, mathematics, cognitive science, education, etc. It took a few decades (I’ve gotten married and had a family in there somewhere), but I got my doctorate and have used and still use it to help people think through complicated problems, mostly in product design. How is this relevant to writing, you might ask? Well, in addition to witnessing and surviving some amazing situations — always a good experience for a writer — I’ve acquired a few tools on how to think about situations and people. I would like to share one such tool with you: Us versus Them, a cognitive perspective. What people (and other animals) are very good at is dividing themselves into Us’es and Them’s. It’s a useful tool when we live in a divided world — how else do we keep clear of our allegiances to countries, sports teams, and political parties? But these divisions have neurological and psychological underpinnings. Consider a four square graph that charts competency versus likability (emotional warmth and approachability): We perceive (our) doctors as warm, personable, and able. We…

Users Making Fun of Interface Icon Designers

laundry icons fails

You know you failed as an icon designer when users exchange humor forwards on Facebook based on your work. We’ve all done it — we’ve all looked at the little labels on our clothing and tried to figure out what those iconic instructions mean. The icons are so bad that manufacturers themselves are making fun of them! There is not a huge downside for in this case failure, though, in this case. At worst, the piece of clothing would be ruined. Painful, but in the scheme of things not that bad. But other circumstances are more troubling. Last night, an alert lit up on my car’s dashboard. It was a strange symbol, a bit rounded, some waves on top. I had no guess as to what it was. It was accompanied with a bright red glowing triangle with an exclamation sign inside — the universal sign for warning, pay attention! Should I pull off the road? Is this bad? It’s dark and raining outside. Thankfully, my car manual was in the glovebox — I could look this up. In took a few minutes but I figured out that the strange symbol means low pressure in one of my tires (no…

“Thanks for choosing Apple”…not!

Apple Customer Service... Not

This last month, we had a bizarre customer service experience with Apple iTunes. It started on September 13th with a simple purchase that wasn’t fulfilled. It ended with us angry and frustrated for no reason. Apple was having a one-day promotion where they were selling movie bundles of 10 movies for $10 each. My husband couldn’t resist and purchased three of the six bundles on Apple TV. But the movies didn’t show up in our list of purchased movies. It’s not the first time we’ve bought movies; our credit card was up-to-date. Something technical had just gone wrong. So the next day, my husband submitted a customer service request with Apple iTunes. The Apple Customer Service rep said that he could see that the purchases had been made and said that other customers were having the same problem getting their purchases. He said that he would resolve the issue. But then, another strangely hostile customer service rep took over. He recanted what the previous rep had said, implied that my husband was a liar and said that he could tell that we had never purchased anything, and effectively told us to go get bent. The customer service interaction with Apple…

What’s in the Cover Art?

Coding Peter Suddenly Paris 2 Covers

This month we have released a sequel to Suddenly, Paris — Coding Peter — AND changed the covers of both books! Above is photo of before and after for the cover art of both books. Can a cover make a difference in the sales of these books? These products? Yes! Cover art makes a huge impact on how a book is perceived by its audience. Or to put it even stronger, the art on the cover of the book helps the potential reader recognize the book as something that they would like to read. Personally, I thought the original covers with strong black, red, and white design were striking. But that design didn’t communicate the genre of the books to its audience. We needed to come up with illustrations that made it clear that these stories were science fiction, and action adventure, and aimed at a new adult readers. We needed to covey a sense of mystery and danger. We wanted people to stop and notice the books based on their covers. And so we made it change. The new covers are a lot more narrative. And hopefully it would make a difference as the potential readers browse pages of…

Treasure Trove of Creative Writing Online Classes

The Quarrel of Oberon and Titania (1846) by Joseph Noel Paton

I discovered Brandon Sanderson a few years back, introduced him to my son, and we basically read all that he has ever written (that we could buy). He is a very talented fiction writer. And now I discovered that he is a great teacher: good at explaining, generous with ideas, and easy with advice. He doesn’t shy away from talking about his own experiences, thus making his classes gain a very concrete dimension. I have enjoyed his online lectures so much, that I am now posting his classes in sequence and adding additional links to similar lectures that are still worth scanning through. I hope these are as useful to you as they were to me. Happy writing! Very Grateful: Thank you writeaboutdragons for adding careful notes and creating 2012 BYU videos! Very grateful to the Camera Panda team, Jon Deering and Earl Cahill, for filming, editing, and providing careful annotations (shown here in quotes). Excellent work! Another shout out to zmunk who posted videos of Brandon’s presentations at JordonCon. Brandon Sanderson’s 2012 Semester at BYU: 1. Creative Writing — Ideas & Outlining 0:12 / Introduction to being a writer – Writing is not about inspiration, ideas, or luck –…