Pope Francis said an interesting and insightful commentary on online social media: “The Internet, in particular, offers immense possibilities for encounter and solidarity… The speed with which information is communicated exceeds our capacity for reflection and judgement, and this does not make for more balanced and proper forms of self-expression. … The variety of opinions being aired can be seen as helpful, but it also enables people to barricade themselves behind sources of information which only confirm their own wishes and ideas, or political and economic interests.” In other words, communities have the power to limit the range of views to only those that they seems culturally appropriate — a small subset of active users can completely change the group dynamics of a community. The responsibility of the managers to find their way to create and sustain healthy communities. I’ve been building and supporting communities for a while. It happened organically — I needed to help a client start a project and build a following around it; then another client needed something similar; after a dozen years (or more), I’ve found myself creating guidelines for communities and the people who help manage them. Below is some of my “wisdoms” from…
Tag Archive for branding
Conceptual Design, Contributor, Personality, Product Design Strategy
Flat or 3D?
by Natesh Daniel •
Recently, on a LinkedIn discussion board, a designer asked if logo design was following the flat trend in UI design. The original post cited an article on DesignTaxi, “Top 10 Most-Talked-About Logo Redesigns Of 2013.” Most designers who responded to the discussion favored the idea that “All good logos can be written in sand with a stick.” The concept being: simplicity is better than complexity and one-color flat design is better than multi-colored three-dimensional design. I disagreed with a lot of the discussion. Though the UI design trend is flat and less skeuomorphic, logos are increasingly becoming three dimensional in look. This started with AT&T’s logo in 2005 and continues with Autodesk’s new logo from this year. Not many people favored this point of view and one comment indicated that the examples I shared were “exceptions, not the rule.” My point is that technology has changed and logos must be designed to look good in a variety of contexts and resolutions. Looking at the Autodesk logo, it has a three-dimensional color version, a flat color version, a black and white version like a stencil, and specs for literally reproducing it in three dimensions for signage. The key here is that logos are…
Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles
Cultural Differences in Advertising
by Olga Werby •
How does one design a successful ad? That depends on the culture at which the ad is aimed. Here are a few example of ketchup ads. Spot the one NOT aimed at an American audience!
Conceptual Design, Cultural Bias, Cultural Differences, Interface Design, Perception, Pipsqueak Articles, Product Design Strategy
The Tone and the Interface
by Olga Werby •
I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with text. But when one can’t process the linguistic content, all that is left are visual clues (and smells and sounds…). So I took a few snapshots to show how the tone of the interface impacts the emotional processing of content and attitude of the customer to the content. Selling Cheese in Amsterdam This is a farmers’ market stall in the middle of Amsterdam, selling home-made cheese. The woman in the photo is the actual cheese maker. Note the hand-lettered signs, the simple wooden boxes, the plain presentation — the overall effect is home made goods, care in production, quality product, even made with love. Fancy production values would just be off putting in this context, and probably result in lower sales of cheese. This NOT a museum, but rather a neighborhood cheese store in Amsterdam. (It is located next door to the flower museum…). What is…
Conceptual Design, Cultural Bias, Pipsqueak Articles, Users
25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake
by Olga Werby •
The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11 Ways 10 Hateful Things 8 Steps 7 Reflections 5 Seconds Test & 5 Hard Facts & 5 Ways 3 Audiences & 3 Big Trends & 3 Reasons 2 Questions 1 Career Mistake and a Partridge in a pear treeeeee…. What’s going on? Well, the new p-prim in town seems to be: “LinkedIn users like things in neatly organized lists.” And perhaps it is true — LinkedIn might see blogs written in this format as a good marketing trick, getting lots of hits. The more LinkedIn selects such format to feature, the more articles are written in this format — it is a self-replicating problem. In my classes, we talk of surface reading — how in today’s fast-moving culture, people peck and sample content in small bits and pieces: “Just give me the talking points, please.” And we see the results in the news, in PowerPoint presentations, and on LinkedIn’s Influencer Posts. Let’s just hope that some people still take the time to wade through details and read for deeper meaning.
Cultural Differences, Ethnographic & User Data, Pipsqueak Articles
Kurisumasu ni wa kentakkii!
by Olga Werby •
Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some very good PR (and some luck), and a product designed to please a very specific audience finds a new user group… Kentucky Fried Chicken for Christmas Dinner Japanese tradition started in 1974. While Japan is not a Christian nation — most Japanese (84% to 96%) identify themselves as Shinto or Buddhists — people do celebrate Christmas. There are Christmas office parties, people put up trees and give gifts, and families and friends eat Christmas dinners together. But unlike here in U.S., Christmas turkey dinners are not common — it is almost impossible to get a turkey at a local supermarket. To celebrate the Christmas spirit with an authentic American flavor, Japanese turn to KFC! The Kurisumasu ni wa kentakkii — or Kentucky for Christmas — is so popular, that people have to order their Christmas fried chicken buckets a month in advance! This is the power of advertising.
Contributor, Perception, Product Design Strategy, Scaffolding
RE: Is Pink Necessary?
by Natesh Daniel •
How many different ways can someone describe a color? There is a delightful video titled “Luscious” by the Sappi paper company Off Register. In it, the main character attempts to describe the exact shade of “luscious” she wants printed on paper. “It’s like the inside of a baby polar bear’s ear,” she tells the printer. “It’s a nuclear accident, but there’s no problem with it,” she insists. “It’s like King Kong French kissed you … stop it Kong!” All of the metaphors from “Luscious” have another thing in common: They link disparate ideas, a seductive idea with a dangerous one. This is the problem encountered with Annie Paul’s article “Is Pink Necessary?,” which is a review of the book Cinderella Ate My Daughter by Peggy Orenstein. What color best describes a little girl’s sexuality? But little girls have no sexuality, one may protest. Research indicates they do, that children identify with external signs to determine their sex. What then is the hue of sparkly tulle and chiffon? What is the color of a kiss blown from the palm of your hand or a coyly twirled finger in softly dimpled cheek? From the viewpoint of product design, the article is better contemplated as a…