Conceptual Design, Contributor, Interaction Design, Interface Design, Users

RE: Mac vs. PC gap is the narrowest since ’90s.

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Gross, D. (2012). “Mac vs. PC gap is the narrowest since ’90s.” cnn.com. Visited on October 9, 2012: http://www.cnn.com/2012/07/05/tech/gaming-gadgets/mac-vs-pc-graph/index.html This article focuses on the recent trend that the ratio of Windows-based computers sold to Apple’s Macintosh computers is tightening to a 20-1 ratio. The article attributes this trend to the rise in use of portable computing and a perception that MacBook laptops are a superior product. Factoring in other portable devices from Apple such as iPods, iPads and iPhones decreases Microsoft’s sales advantage to a 2-to-1 ratio. Conceptual Design The article suggests that an integrated mobile device (laptop or hand held) that is perceived as a “better” product has led to the turnaround in sales for Apple in relation to Microsoft’s widows based PCs. When accounting for Apple’s smart phones and tablets the sales ratio tightens dramatically suggesting a post-PC era that will require product designers to think of new ways to take advantage of this portable computing trend. People spending more time on these non-PC devices threatens Microsoft’s Windows platform that has dominated the software industry for decades. Interaction Design The sales trend in a post PC world where devices are with you at all times suggests that people…

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Pipsqueak Articles, Users

Echo Chamber of Search Results

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The other day I got an email urging me to check out the search results for “completely wrong” on Google Image Search. Here they are: The results are clear: it seems like Mitt Romney dominates the “completely wrong” search results! But look closer: Eight out of twenty results shown are just screen grabs of the search results! The more people notice and talk about the search results, the more data points they generate for the search results… and here’s my contribution!

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Background Knowledge, Background Knowledge Errors, Ethnographic & User Data, Language, Mental Model Traps, Pipsqueak Articles

The Language Comprehension Continuum

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Below is an example of communication error — Penn and Teller use strong emotional language and delivery to hide the true meaning of the message. In context — a pretty young woman anxiously and passionately asking individuals at a faire to protect the environment — signing the petition makes sense. People sign many petitions. And the more people sign (or the more signatures they see on the petition), the more likely others sign as well. A woman, seemingly in distress over an environmental problem, inspires an emotional reaction — people want to help. We have a built-in social value system that encourages this kind of behavior. And finally there’s a strong p-prim that all chemicals are bad — so just hearing a chemical compound in a petition gets a response from the crowd. The result? On the language comprehension continuum, these faire goers didn’t do so well…

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Conceptual Design, Interaction Design, Pipsqueak Articles, Product Design Strategy, Scaffolding

BRIDGE to Health

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This week, I was invited to attend a BRIDGE Summit at Stanford. I was there to represent Ushahidi’s work and wasn’t particularly sure what to expect… But it turned out to be a very interesting brainstorming session for a new product/service in the health space: BRIDGE. Dr. Stephen Friend (M.D. and PH.D., president/co-founder/director of Sage Bionetworks) ran the show. What you will read below are just my notes, ideas, and understanding of what we were trying to do. I’m sure others at this summit came away with a whole different set thoughts, but, in the interest of advancing my own understanding and sharing of ideas in general, it seemed worth putting together a narrative of the product we were designing. So what is BRIDGE? After a two day discussion, we settled that BRIDGE is a platform (rather than an app) that will strive to: help gather medical information; crowdsource algorithms that would act on collected data with an aim to make medical advances; provide services to patients (information, education, support); facilitate research and make it easier for scientists to get access to data and to post requests for crowdsourcing projects; ease communication between all individuals and organizations working to advance…

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Contributor, Ethnographic & User Data, Pipsqueak Articles

Video on the Importance of Social Media

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The following video and article has been brought to by the folks at open-site.org. Enjoy! When Gil-Scott Heron wrote that “The revolution will not be televised” he was right. Instead, it will be youtubed, it will be statused, and it will be retweeted. Social networking sites reach more than 82% of the global population: 1.2 billion people. And governments are afraid. Today, a handful of users on Facebook, Twitter, and Youtube can launch a movement that can topple a regime. Just look at Tunisia. Just look at Egypt. It can organize the frustration of middle class Americans from the impotent complaints of individuals into a spontaneous, passionate and primal force. A wave doesn’t demand concessions, but you have no choice but to acknowledge it when it crashes down on you. We are the 99 percent. And what are the results? New governments, an informed and politically active people, and validation. A little over a year ago, The United Nations declared internet access a basic human right. You are a change agent whether you know it or not. Whether you want to be or not. Everyday you blithely browse your virtual network you participate in an engine of social transformation. Welcome…

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Ethnographic & User Data, Pipsqueak Articles, Users

Social Media Prayer Wheels

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I run several groups on LinkedIn, some for my clients, some to support the work I do, and one for my students. After several years of managing these communities and observing others that I belong to, I have some insights. First, it takes effort! A lot of effort. A group is a community that tries to generate a sense of membership by creating topics of conversations, sharing of information and news, and supporting each others professional efforts. A real community requires participation. It requires a nucleus of idea about which people can come together. It needs some passion as well as intellectual involvement. And members need to feel like they belong and have a say in the movement and evolution of their groups. In short, LinkedIn groups are no different from other communities, it’s just that they mainly focus on professional topics. That said, there are a lot of differences from one community to the next, and one LinkedIn group to the next. Some communities form to support a real world activity like a conference. One of my groups, ICT & Human Rights, was formed for such a purpose. The original core of the group were people who were attending…

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Ethnographic & User Data, Interface Design, Pipsqueak Articles, Uncategorized, Users

Group Color Preferences

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Red Head Festival, crowd shot

The Color of the Redhead Festival… …is NOT red! An annual festival of redheads has been taking place in Breda, Holland, was held on 3 September of this year. Almost 2000 red heads from 52 countries gathered together to share and revel in their DNA, BBC corresponded Tim Allman reported. In the sea of red, what stands out is a clear preference for color green. Somehow, the color green become the unofficial uniform of the red-headed. It’s not like they all thought: “I think everyone will be wearing green, so should I.” More likely, redheads believe they look better in green. But when every one in the group shows up in green, it strengthen the bond. Red Delegates, Blue Delegates Check out this crowd shot of the republican convention. Notice any color that stands out? How about at the democratic convention? And here’s a lighting scheme for the democratic convention: The convention organizers used color as a reenforcement of political unity for the delegates at both conventions. Using Color to Cement Group Affiliation There are certain professions that signal group membership with color: white used to be the preference for doctors and scientists working at a lab; green or blue…

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