Gross, D. (2012). “Mac vs. PC gap is the narrowest since ’90s.” cnn.com. Visited on October 9, 2012: http://www.cnn.com/2012/07/05/tech/gaming-gadgets/mac-vs-pc-graph/index.html
This article focuses on the recent trend that the ratio of Windows-based computers sold to Apple’s Macintosh computers is tightening to a 20-1 ratio.
The article attributes this trend to the rise in use of portable computing and a perception that MacBook laptops are a superior product. Factoring in other portable devices from Apple such as iPods, iPads and iPhones decreases Microsoft’s sales advantage to a 2-to-1 ratio.
The article suggests that an integrated mobile device (laptop or hand held) that is perceived as a “better” product has led to the turnaround in sales for Apple in relation to Microsoft’s widows based PCs. When accounting for Apple’s smart phones and tablets the sales ratio tightens dramatically suggesting a post-PC era that will require product designers to think of new ways to take advantage of this portable computing trend. People spending more time on these non-PC devices threatens Microsoft’s Windows platform that has dominated the software industry for decades.
The sales trend in a post PC world where devices are with you at all times suggests that people will be interacting with these devices in new ways not yet fully understandable. The traditional PC model has existed for decades while the post PC trend with smart phones and tablets has only been around for a few years.
The article suggests that Apple’s integrated products helped the consumer to perceive them as “better” then the competition. Coupled with smaller form factors of portable devices, this has led to new ways of designing interfaces. Microsoft is on the verge of releasing a new windows operating system that will run on both PCs and portable devices to create a more integrated experience to compete with Apple’s.