Pipsqueak Articles

Posts written by Olga Werby or Christopher Werby

Background Knowledge, Background Knowledge Errors, Causal Net Problems, Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Featured, Group Decision Errors, Mental Model Traps, Mirroring Errors, Pipsqueak Articles, Product Design Strategy

Community of Practice and Knowledge Propagation Circle

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This summer my family and I travelled to Rome. While the temperatures didn’t reach the usual astronomic heights, it was rather warm. But we, and other visitors, didn’t have to worry about thirst. Rome has the best network of public drinking fountains that I have ever seen. Every few blocks, there’s a beautifully-designed basin with a spigot of continuously running water (I know, being from California, the never-ending stream made us very uncomfortable, too). There are two bits of information that have to be passed on to the first-time visitors of Rome: the water is potable—safe to drink, and how to use the fountain—there’s a bit of a trick to them. Above is my son demonstrating a little secret interaction. There’s a small hole on the top of the pipe that can serve as drinking fountain if the main hole at the end is plugged up (with a finger). While we learned about the great drinking water in Rome from many traveling guides (books, online sites, etc.), we obviously didn’t know about the trick until we watched a pro do it. Knowledge Propagation Circle Information propagates through communities. When we first encounter a novel bit of data, it tends to…

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Background Knowledge, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Pipsqueak Articles, Product Design Strategy

Cultural Differences from the 4th Dimension: Time

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Some cultural differences are brought to you by geographic distances, but some derive their wonderful exotic qualities from temporal separation. The ads below are all American…just from a different America—America of yesteryore. Role of Women What wives are for? Make her happy this Christmas—make it a hoover! Blow smoke in her face, she’ll love it! Go ahead and cry for it… Housework makes wives cute! Housework makes wives healthy. Healthy Kids Beer for mommies and babies… Give that baby a cola! Give your children the benefit of TV. Healthy You! Give cocaine a chance… Doctors prefer Camels. For a slimmer, flatter, more sinuous you, go with tape worms!

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Conceptual Design, Featured, Flow, Pipsqueak Articles, Product Design Strategy, Scaffolding, Users

Fun, Functionality, Flow: the 3 F’s of Product Design

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Good product design—design that solves a real need; design that considers the strengths and weaknesses of the user; design that stands the test of time and cultural fads—always incorporates the the 3 F’s: Fun, Functionality, and Flow. It’s easy to talk about the 3 F’s in abstract, but I thought taking a concrete example of a bicycle would be more productive. A bicycle is a designed object that satisfies a real need, does so in way that brings joy to its users, and the act of riding results in flow experience for many. The old “Liberator” poster tries to communicate all 3 F’s to the potential buyers of its products: liberator means freedom to move, real functionality; the woman warrior communicates power and fun—you will feel the way she looks! It’s exhilarating! Notice the high heels and the beautiful vista (with a rough terrain) and a kid pointing at the riders with envy. These posters, old advertising ads for bicycles, try to communicate the same: it’s fun, functional, and exciting to ride a bike. Ride, and look good. Ride, and be the center of attention. Design for Fun So what makes a particular design fun? It seems that one of…

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Attention Controls Errors, Background Knowledge Errors, Long Term Memory, Mental Model Traps, Metaphor Mistakes, Perceptual Blindness, Pipsqueak Articles, Working Memory

p-Prims about Memory

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Memory can be tricky—somethings seem to come to mind without bidding, while others are stubbornly evading our efforts at recalling them. We have many explanations for how and why somethings are easy to remember and others take so much effort; or why some people are very good at mnemonic feats and others not so much. Many of these mental models of how memory works are faulty (or simply not true) and are based on folksy wisdom passed from one generation to the next. Some of these wisdoms involve tricks for remembering things. For example, my Russian grandmother suggested tying corners of handkerchief to aide memory—if you notice a knot on the corner, you know that there’s something you supposed to remember. Since I don’t carry a handkerchief, I use my rings for the same effect—move a ring from finger to another (where it typically doesn’t belong) and then at least I know that should be keeping something in mind. Of course this strategy does nothing to help you remember what it is you are supposed to remember, but that’s another problem. So I thought to put together a little list of memory-related p-prims—a set of beliefs—that are common in our culture. Below,…

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Conceptual Design, Pipsqueak Articles, Product Design Strategy, Users

Media and Fun

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I’ve posted a video on this blog: “Because Product Should Be Fun!” The point is that design should create an emotional reaction in its audience. Here’s a collection of bus wrappings that have a strong emotional component, go amygdala! For another example of emotional design in packaging, please check out these blogs: “Emotional Design” and “Creative Use of Media to Advance a Message” for more bus fun.

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Conceptual Design, Pipsqueak Articles

ICT & Human Rights Conference Notes and Thoughts

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ICT & Human Rights Panel at IADIS The presenters in attendance, in order of presentation: Professor Sangeeta Sharma Title of presentation: “Reinvigorating Human Rights Through ICT” School of Public Administration University of Rajasthan, India Professor Alice Robbin Title of presentation: “ICTs and Health: Complexity Redux” Indiana University Bloomington Dr. Sarai Lastra Title of presentation: ICTs and Children: Bridging the Gap between Digital Immigrants, Digital Natives Universidad del Turabo Gurabo, Puerto Rico Dr. Miranda Kajtazi Title of presentation: Information Inadequacy in Information Society: advantages of ICTs School of Computer Science, Physics and Mathematics Linnaeus University, Växjö, Sweden Dr. Jacques Steyn Title of presentation: Prerequisites for ICT Rights School of IT Monash South Africa Patrick Meier and Dr. Virve Siirak were unable to attend in person. I summarized Patrick’s work in my opening statement and I hope Dr. Siirak would comment on his work below or on our LinkedIn community (ICT & Human Rights—all are welcome to join our open group). Opening Statement I chose to introduce each subtopic of the panel as part of my opening statement and to give it a slightly unusual take for each topic. Below are my notes and I’ve posted the PDF of my KeyNote on…

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