After four years of dodging COVID, we finally succumbed. It’s a nasty virus and, after two weeks in bed, I’m just starting to be able to write again. I did read a few books while sick, and I wasn’t fond of any of them! I didn’t find the characters interesting, and the storylines were boring, and frankly I didn’t see a point in the narrative. There were too many names and characters all introduced up front and I couldn’t keep track of who was who and why I should care. Given how I felt, I can’t leave reviews — I was in the wrong frame of mind. But it was interesting in retrospect. All readers are different. It’s not only our abilities, it’s our cultural backgrounds, our language skills, our availability to read at times when we are able to process information easily, our time in general. There are readings that are just like candy — fun and delicious. And there are those that are “good for you.” And, of course, there are books and articles that we read for professional advancement. All require different support structures to make the reader’s task easier. Indexes, bibliographies, just-in-time lookups, dictionaries, note taking,…
Conceptual Design
What does the product do?
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Developing a Story
by Olga Werby •
How does one choose a story? Or does a story choose its teller? For me, random triggers in my subconscious coalesce and spark inspiration that is not yet a story but rather the embryo of one. That seed, with time, might ripen enough to be worth planting. But the seed of a story doesn’t contain a compelling narrative that grabs and doesn’t let go until the very last word and beyond. A good story stays with its reader long after the last word is seen or heard. It rises unbidden in the middle of the night to infiltrate the reader’s dreams and deliver something new — a melding of what the author was trying to tell and what the reader took away. What does it take to develop a good story? A spark of imagination is one. Persistence is another — it takes time and perseverance to get words down on a page. But there’s more. I believe that good stories, like all good products, are constructed following a design process. There are always constraints on how the story needs to be told for a specific audience. There are industry demands on authors. There is a ton of background research.…
Conceptual Design, Newsletter, Pipsqueak Articles, Product Design Strategy, Scaffolding
The Dance
by Olga Werby •
From Russia With Love This month, I’ve teamed up with a few other indie writers who wrote stories set in Russia. There are just the seven of us, and I hope you check out our stories. I, of course, have a novel Twin Time that is set in Old Pre-Revolutionary Russia. If you click the link here, you will get to my blog that has the first few chapters free. Or you can see the whole Russian collection here: October seems like a good month to spend between the pages of stories that drop you in the middle of the cold, exotic, and thrilling faraway places. I hope you will find something good to pick up in this collection. Here’s a link to a little book trailer I’ve created for my book: The Dance I’ve published over a million words in the 14 years I’ve been writing novels. For each word I’ve written, I’ve consumed thousands. And the more I write, the more treasures I find in other people’s writing. It’s like being a botanist and visiting a forest. Everyone enjoys the beauty of walking nature trails, but a botanist spots things that remain hidden from most eyes. I am…
Book, book promotion, Conceptual Design, My Books, Newsletter, Pipsqueak Articles, Product Design Strategy
First Lines
by Olga Werby •
There are readers (and book-writing gurus) who want the first few words of the story to grab them so hard that they can’t let go until the end. I thought I felt a little this way too, so I started to pay attention to the first sentences of the books I read. Strangely, most were quite plain. It took time to get into the story, to fall in love with it. Some books, which I absolutely adore, required my attention for at least the first few chapters before love blossomed. That felt contrary to every writing advice I’ve read. But I did notice that while falling in love with the story might take a bit of time, strong dislike can be achieved in just a few sentences! We might relate to stories the way we relate to people. There is a ton of research that points to the human ability to judge one another — we can tell if the teacher is any good in the first 30 seconds! And our opinions don’t change, staying quite stable after an hour, a day, a week, and even after a year’s worth of instruction. That’s an evolutionary advantage — it’s good to…
book promotion, Conceptual Design, Flow, Mental Model Traps, My Books, Newsletter, Pipsqueak Articles
Searching for the story…
by Olga Werby •
I’m in the middle of two books now — one finished and ready for the fifth round of editing; and one that requires me to finally write an ending. Endings are hard… even when you know how things are going to end. But here’s a few insights from the book I’m finishing right now: God of Small Affairs. (No it’s not the first title I came up with… not even the tenth. Names are hard.) The Beginning I’ve started this particular story thinking it was just a short story, 5000 words max. By the time I got to about 17,000, I knew it was a book. But that was a surprise. This is not a first time a book surprised me into making me write it. The FATOFF Conspiracy was originally a short story too… and Twin Time. Short stories are very different from novel-length works. From the structure point of view, there are fewer characters, no subplots, and a lot less description of the setting and the characters populating the story. A short story simply doesn’t have room for world building… obviously. You grab the story with the first few words and don’t let go or digress for a…
Anchoring Errors, Background Knowledge, Book, book promotion, Conceptual Design, Interaction Design, Interface Design, Newsletter, Pipsqueak Articles, Product Design Strategy, Users
What’s in a Cover?
by Olga Werby •
The design of the cover can make the book… or so I was told. Certainly, bad covers don’t contribute to sales. But good covers are difficult. And the thought on cover design has changed over the years… just like fashion. Since I tend to design my own covers (and I’m an artist and a designer), I wanted to put together some ideas, if not rules, to follow and some background of how to think about book cover design. Because if you don’t do your own, you still need to communicate what you want with the person that does. Book Covers Through Time To appreciate a cover, it helps to understand its roots. I won’t go back far, since my genre is science fiction, just a hundred years or so. Consider the cover evolution of Jules Verne’s “Journey to the Center of the Earth”: There is a movement from frills to realism to a strong graphic look of the more modern editions. While for the 1800’s editions, we might find it difficult to identify the genre of this story, by the time we hit 1960s, there is no doubt that this is a science fiction or fantasy novel. The cover alerts…
Anchoring Errors, Conceptual Design, Interaction Design, Interface Design, Mirroring Errors, Pipsqueak Articles, Product Design Strategy, Scaffolding
Thoughts on An Event Apart San Francisco
by Olga Werby •
We just returned from An Event Apart San Francisco and I am trying to put down notes and ideas while they are fresh in my mind. It was three full intense days of information — some great, some good, some not so much. But overall, it was a valuable experience (and they do conference right — great food, comfortable location, endless supply of coffee and sugar). My take is always unique — I overheard some people who were ecstatic over the presentations that I felt were completely off — but I have been in the business for over three decades now and I want ideas that are new to me. So here are my notes from the presentations. “The Fault, Dear Brutus (or: Career Advice From a Cranky Old Man)” by Jeffrey Zeldman A lot of what Jeffery spoke about resonated strongly: the need to force ourselves to get rid of disdain for our clients that just “don’t get it” — mutual respect is the foundation of designer-client relationship in conversation about design, focus on purpose and use and stay away from esthetics — every person has their own sometimes, people (clients, bosses) are incapable of seeing our growth as…