Tag Archive for social value

Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Mental Model Traps, Pipsqueak Articles

Thinking About Value

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Which car do you find more pleasing? Which car would evoke a feeling of envy? Would you shake your head or starting thinking of how you can improve on the looks of your car? Which car’s origin would you place in the South Asia? Which in South America? Which owner cares about the aerodynamic qualities of the vehicle? Regardless of your personal feelings, the owners of these automobiles have clearly invested a tremendous amount of energy and effort into making them look like this and are very proud of the results! Telling a Story Each of the vehicles above tells a story about its owner and about its culture. The story conveys information: the owner’s goals for the car: utility or status symbol or both cultural value of design cultural symbols owner’s attitude towards possessions (e.g.: How long is the car expected to stay with one owner?) owner’s place in the social hierarchy owner’s unique identity owner’s investment into the vehicle (e.g.: time, money, skill, etc.) the perceived value of the vehicle to its owner These stories of cars and their owners change from culture to culture, from place to place, and of course in time. What we consider beautiful…

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Cognitive Blindness, Cultural Differences, Diagnostic Errors, Errors, Ethnographic & User Data, Mental Model Traps, Pipsqueak Articles

Cultural Differences or Child Abuse?

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Sometimes, it’s in the eye of the beholder. Consider the images below: Is this child being physically tortured? The little girl is the photo is about 5 or so. The temperature of the air around her seems to be about the same: 5 F°. The temperature of the water is below freezing. The child is freaking out and is in serious danger of hyperthermia. So how do we judge the adults in this photo? The winter-coated men dunking the girl into the ice-cold water think they are doing good by this child! This is the right of Epiphany–a religious act meant to help the girl. How do we evaluate the social value of such act from the comfort and warmth of our computer lit rooms? How do you feel about this photo? If you’re not sure yet, follow this link: http://video.mail.ru/mail/mimozachina/2688/2690.html My personal feeling is that if zoo keepers saw this kind of behavior in the primate house, the baby ape would have been taken away due to its mother’s lack of parenting skills. But then again, I’m just imposing my cultural views and norms on someone else…or am I? The Call of Mother Tigers, Mother Grizzlies, Mother Dolphins… There…

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Attention, Conceptual Design, Flow, Pipsqueak Articles, Product Design Strategy, Scaffolding

Toilet Games

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If you have small children…boys, you are undoubtably familiar with things like: “My Wee Friend”; “Piddlers Toilet Targets for Potty Training”; “Potty Training Targets – Look like real targets!”; “Tinkle Targets for Boys”; “Wee Wee Pals”; or “On Target Infant Toilet Training Balls” from Amazon. Problem: boys have to learn to aim; boys attention span is shorter than the time it takes to empty their bladder; Solution: make going to the bathroom fun; design an activity that extends the attention and improves aim; The conceptual design is pretty straightforward: align the goals of the parents (teaching bathroom skills) with the goals of a toddler (have fun) to improve the toilet experience for all concern–basic goal alignment! Unfortunately, the problem doesn’t seem to go away as these boys grow up. Product design to the rescue! The Urinal Lips design uses the same product design strategy: make aiming fun! What sign on the walls of the bar’s men’s room couldn’t achieve, a playful design did–these men’s room stay clean. One Step Farther… While attention controls might lag during a long bathroom break, video games seem to have a tighter control over attention. So welcome to the future of urinals: These are the…

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Conceptual Design, Cultural Differences, Pipsqueak Articles, Product Design Strategy

ICT & Human Rights: A Round Table Discussion at IADIS 2011 Conference

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IADIS conference on ICT, Society and Human Beings, Rome, July 24-26, 2011 Proposal for a Joint Multi-conference Session Title: ICT and Human Rights: A Round Table Chair/Organizer: Olga Werby Background and Purpose Information and Communication Technologies (ICT)—internet, web, and social media—are fast becoming a comprehensive repository and soon an archive of human knowledge. With access to ICT, an individual can become informed on everything from healthcare issues to civic problems to legal concerns. One hundred years ago, people were discussing the need for basic literacy and its impact on the human condition. Today, we should be discussing digital literacy and access in the same way. Digital literacy can be seen as a basic human right. Individuals can also impact society, react, and reach out. ICT is both a powerful tool for materializing human rights and is also challenging human rights. I propose a Round Table Session, which is open to all participants of IADIS multi-conferences, to be titled “ICT and Human Rights.” This session would provide a forum on cross-disciplinary research and development, and action, in the fields of what rights are important and can be better facilitated by ICT in: e-Democracy, ICT and Society, e-Culture, e-Health, e-Learning,  human-computer interaction,…

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Anchoring Errors, Background Knowledge Errors, Causal Net Problems, Diagnostic Errors, Errors, Mental Model Traps, Pipsqueak Articles

Alternative Medicine, Placebos, and Rasputin

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In the last few weeks there has been several articles and studies published on the effectiveness of alternative medicines and placebos: “Placebos Help Patients Even Without Faking It, Scientists Say“; “Sugar Pills Help, Even When Patients are Aware of Them“; and “Alternative remedies ‘dangerous’ for kids says report“; “Doctors warn over homeopathic ‘vaccines’“. The gist of these beliefs derives from several factors: People Tend to Get Better: most of us get well over time even without medical intervention. Colds pass; flues do too. Most infections heal with time without the aid of antibiotics. Evolution have provided the human race with a great immune system. Medicine helps, we get better faster with treatment. But in most cases, we survive. So when you hear someone recommend an alternative medicine and predict that a cold will go away in three days, chances are you will get better. And over time, we the people develop p-prims (folksy wisdoms) that link health with alternative tratments. “Natural Chemicals” p-Prims: there is a strong belief among industrialized societies, at the present time, that “natural” is better for us than “artificial”. There are many sources of this belief, too many to cover in this short article. And somehow,…

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Anchoring Errors, Causal Net Problems, Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Errors, Group Decision Errors, Mental Model Traps, Mirroring Errors, Misapplication of Problem Solving Strategies, Pipsqueak Articles, Product Design Strategy, Scaffolding

TSA: the Good, the Bad, and the Ugly

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There has been a lot of stories lately about the Transportation Security Administration (TSA), and most have been less than flattering (to say the least). How can an agency that was designed to “serve and protect” the citizens of the United States from harm evoke such wrath from ordinarily shy and non-vocal travelers? This blog is about product design, and so my analysis of the situation will treat this as a failure of product design. Where are the failures? Mistake #1 TSA Conceptual Design: Blocking There are bad guys out there that want to do us—citizen travelers from US—harm. There are the box-cutter carrying terrorists, the shoe-bombers, the liquid explosives bandits, the underwear-bombers, the printer cartridge explosives engineers. TSA installed airport security measures that would counteract each of these threats as they revealed themselves. The basic conceptual design strategy here is blocking: identify a threat and find an effective block. This is a strategy based on hindsight: if we knew that people could sneak bombs in their underwear, then we would have had a way to block it. We didn’t know, but now we do, and so we created systems to block this threat in the future. TSA Game Plan: Escalating…

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Cognitive Blindness, Conceptual Design, Contributor, Cultural Bias, Cultural Differences, Ethnographic & User Data, Group Decision Errors, Interaction Design, Interface Design, Product Design Strategy, Users

Lessons to be Learned from the GAP Logo Debacle

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Geoghegan, T. (2010). “Lessons to be learnt from the Gap logo debacle.” BBC News Magazine. Retrieved on October 12, 2010: http://www.bbc.co.uk/news/magazine-11517129 A new logo can brighten up a company’s image or enrage loyal customers. In the case of GAP, the latter was obvious. The release of the new logo led to a huge online backlash from customers on FB and twitter conveying how unhappy they were with the logo. Within a week of release, GAP chose to revert back to the original logo after a slew of criticism. GAP LOGO The importance of being an iconic brand has been severely undervalued. The association of the image and brand is overlaid in the minds of people for the last 20 years. Changing the visual must have pre empted GAP to have tested the logo with focus groups and understand the reactions of the audience.  The changed their visual imagery without upsetting customers. The logos below have retained their sense of familiarity which is refreshing and yet without really giving customers the need to process an all together new image to associate with the brand. Companies uniformly moved from serif font to a more elegant Helvetica. MSNBC LOGO GE LOGO Product Positioning:…

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