Product Design Strategy

Ethnographic & User Data, Long Term Memory, Newsletter, Product Design Strategy, Reference, Short Term Memory, Users, Working Memory

Expanding and Shrinking Horizons

by Olga Werby • June 6, 2024

It’s a Father’s Day weekend, and we have a lot to celebrate. My son’s graduation ceremony is on Father’s Day! He earned his doctorate in physics! He is also a great dad to a little girl and his birthday is a day before. It’s a full weekend of joy! Fatherhood can be complicated and all complicated things make great stories. I’ve considered which of my books has the most interesting father story and decided that Mirror Shards must be the one. So I’ve setup a giveaway of that ebook on Amazon for the next 5 days. Happy Father’s Day! When we are young, our conscious thoughts rarely extend beyond the immediate reality of our lives — playing with toys, visiting playgrounds, eating snacks, and receiving love and attention from our parents. Children seldom think beyond the next day or two. The ability to envision a longer future signifies maturation. As we grow older, our mental horizons broaden, we become more aware of the world, develop an interest in others, and learn to plan for the future. Yet, as we age, these horizons often narrow again. Some interpret this as a kind of selfishness of old age, but it truly reflects…

Developing a Story

by Olga Werby • April 10, 2023

How does one choose a story? Or does a story choose its teller? For me, random triggers in my subconscious coalesce and spark inspiration that is not yet a story but rather the embryo of one. That seed, with time, might ripen enough to be worth planting. But the seed of a story doesn’t contain a compelling narrative that grabs and doesn’t let go until the very last word and beyond. A good story stays with its reader long after the last word is seen or heard. It rises unbidden in the middle of the night to infiltrate the reader’s dreams and deliver something new — a melding of what the author was trying to tell and what the reader took away. What does it take to develop a good story? A spark of imagination is one. Persistence is another — it takes time and perseverance to get words down on a page. But there’s more. I believe that good stories, like all good products, are constructed following a design process. There are always constraints on how the story needs to be told for a specific audience. There are industry demands on authors. There is a ton of background research.…

The Dance

by Olga Werby • October 12, 2021

The Russian Bride’s Attire by Konstantin Makovsky

From Russia With Love This month, I’ve teamed up with a few other indie writers who wrote stories set in Russia. There are just the seven of us, and I hope you check out our stories. I, of course, have a novel Twin Time that is set in Old Pre-Revolutionary Russia. If you click the link here, you will get to my blog that has the first few chapters free. Or you can see the whole Russian collection here: October seems like a good month to spend between the pages of stories that drop you in the middle of the cold, exotic, and thrilling faraway places. I hope you will find something good to pick up in this collection. Here’s a link to a little book trailer I’ve created for my book: The Dance I’ve published over a million words in the 14 years I’ve been writing novels. For each word I’ve written, I’ve consumed thousands. And the more I write, the more treasures I find in other people’s writing. It’s like being a botanist and visiting a forest. Everyone enjoys the beauty of walking nature trails, but a botanist spots things that remain hidden from most eyes. I am…

Women, Sex, and Plotlines

by Olga Werby • August 11, 2021

I had this idea for writing a post about mothers and their children, but then I’ve decided that I’m too close to that subject at the moment and moved on to writing about sex. Sex sells, right? So here it goes: women, sex, and plotlines. Per statistica.com, 84% of romance readers are women. Obviously, that’s not a big surprise. I remember listening to a woman who was rhapsodizing about ebooks because she no longer needed to make covers to hide the fact she was reading romances on her subway rides to work. Ebooks hide lots of unique reading preferences behind their bland consumer electronics facades. And what people say they read and what they actually buy is quite revealing. The most popular answer to what genre you like to read is mystery/crime/thriller. And yet romance/erotica is by far the most profitable category at $1.44 billion, while crime/mystery came a distant second at $728.2 million. You’d be shocked, shocked to learn that people lie about what they love to read (or do). And while we are focusing a bit on statistics, here’s an interesting tidbit: engineers did research on what kinds of search relating to sex do women do as opposed…

First Lines

by Olga Werby • April 14, 2019

There are readers (and book-writing gurus) who want the first few words of the story to grab them so hard that they can’t let go until the end. I thought I felt a little this way too, so I started to pay attention to the first sentences of the books I read. Strangely, most were quite plain. It took time to get into the story, to fall in love with it. Some books, which I absolutely adore, required my attention for at least the first few chapters before love blossomed. That felt contrary to every writing advice I’ve read. But I did notice that while falling in love with the story might take a bit of time, strong dislike can be achieved in just a few sentences! We might relate to stories the way we relate to people. There is a ton of research that points to the human ability to judge one another — we can tell if the teacher is any good in the first 30 seconds! And our opinions don’t change, staying quite stable after an hour, a day, a week, and even after a year’s worth of instruction. That’s an evolutionary advantage — it’s good to…

Finding Inspiration

by Olga Werby • December 7, 2018

Books are not just a collection of words on a page. It takes time to birth a story. When I write, I do a lot of research. In addition to reading, annotating, and creating bibliographies on the science in my science fiction novels, I also collect images. For years, I had folders and folders of mood boards for each of my stories. I took photographs of the actual locations mentioned in my books. I made scrapbooks… I love my books illustrated, so I’ve even illustrated some of my books. But for those of you interested in seeing some of my photo research or just simply inspirational images from various artist that matched closely to what I saw in my head as I wrote the stories, I’ve created book boards on Pinterest. I’m not going to give summaries of each story I wrote here, but instead, I will say something of why the images you will see if you follow the links below speak to me and my stories. Enjoy! Suddenly, Paris Suddenly, Paris was my first science fiction book. It was first published in 2009 and then again (after a serious re-edit) in 2015. It deals with several locations that…

What’s in a Cover?

by Olga Werby • August 7, 2018

The design of the cover can make the book… or so I was told. Certainly, bad covers don’t contribute to sales. But good covers are difficult. And the thought on cover design has changed over the years… just like fashion. Since I tend to design my own covers (and I’m an artist and a designer), I wanted to put together some ideas, if not rules, to follow and some background of how to think about book cover design. Because if you don’t do your own, you still need to communicate what you want with the person that does. Book Covers Through Time To appreciate a cover, it helps to understand its roots. I won’t go back far, since my genre is science fiction, just a hundred years or so. Consider the cover evolution of Jules Verne’s “Journey to the Center of the Earth”: There is a movement from frills to realism to a strong graphic look of the more modern editions. While for the 1800’s editions, we might find it difficult to identify the genre of this story, by the time we hit 1960s, there is no doubt that this is a science fiction or fantasy novel. The cover alerts…

Page 1 of 25

1 2 3 … 25 »