Mental Model Traps

Mental Model Traps result from an erroneous representation of how something works.

Cognitive Blindness, Featured, Mental Model Traps, Pipsqueak Articles, Product Design Strategy

The Value of Trust in Search

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There was an interesting article published on the New York Times the other day: “The Dirty Little Secrets of Search.” The article documented the use of Black Hat SEO strategies on behalf of J. C. Penny, leading J. C. Penny to be at the top of multiple Google search results for months. While J. C. Penny didn’t disclose the boost in revenues that the number one placement on Google search produced during the 2010 Christmas shopping season, we can assume it was substantial. The article raises several alarms: How prevalent is the use of “Black Hat” CEO techniques among large commercial companies selling their services online? Since J. C. Penny is a customer worth several million of ad dollars to Google, did Google (for a time) look the other way? [30-11-2010, BBC News: “EU launches antitrust probe into alleged Google abuses,” last visited on 02-14-2011.] Google administers “Google Hell” punishment to the companies that use “Black Hat” strategies to beat its search ranking algorithms. There’s no court, no arbitration, no negotiation. The company simply vanishes from Google search results. These are all about trust. We—the average online citizens—rely on search results for so many needs now. We research our medical…

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Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Mental Model Traps, Pipsqueak Articles

Thinking About Value

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Which car do you find more pleasing? Which car would evoke a feeling of envy? Would you shake your head or starting thinking of how you can improve on the looks of your car? Which car’s origin would you place in the South Asia? Which in South America? Which owner cares about the aerodynamic qualities of the vehicle? Regardless of your personal feelings, the owners of these automobiles have clearly invested a tremendous amount of energy and effort into making them look like this and are very proud of the results! Telling a Story Each of the vehicles above tells a story about its owner and about its culture. The story conveys information: the owner’s goals for the car: utility or status symbol or both cultural value of design cultural symbols owner’s attitude towards possessions (e.g.: How long is the car expected to stay with one owner?) owner’s place in the social hierarchy owner’s unique identity owner’s investment into the vehicle (e.g.: time, money, skill, etc.) the perceived value of the vehicle to its owner These stories of cars and their owners change from culture to culture, from place to place, and of course in time. What we consider beautiful…

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Attention, Attention Controls Errors, Cognitive Blindness, Conceptual Design, Cultural Bias, Featured, Flow, Interaction Design, Interface Design, Mental Model Traps, Perceptual Focus Errors, Pipsqueak Articles, Product Design Strategy, Users, Working Memory

Multitasking Myth

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I’ve been noticing a lot of praise and demand for mutlitaskers: “We are looking for a talented individual who is [insert a laundry list of qualifications here] and is also a great multitasker!” or “Women are naturally better at multitasking.” or “Not only is he gifted, but he is able to work on all these projects simultaneously. If only we had a dozen more just like him!” (—probably just to get anything done!) The interesting aspect of this increased demand for multitasking is the rise of ADHD diagnosis. So I thought it would be an interesting exercise to pin down what exactly is being praised and diagnosed. A Curious Case of ADHD Let’s start with formal diagnostic criteria for ADHD (attention deficit hyperactivity disorder). What are the symptoms of ADHD? Below is a list of attributes that is adapted from the Diagnostic and Statistical Manual of Mental Disorders 4th ed. (DSM-IV). When you read this list the first time, imagine an eight year old boy trapped in an elementary classroom. On the second reading, consider an 80-year-old woman in a nursing home. On the third, visualize a soldier just back from Afghanistan. And finally, when you read the list for…

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Cognitive Blindness, Cultural Differences, Diagnostic Errors, Errors, Ethnographic & User Data, Mental Model Traps, Pipsqueak Articles

Cultural Differences or Child Abuse?

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Sometimes, it’s in the eye of the beholder. Consider the images below: Is this child being physically tortured? The little girl is the photo is about 5 or so. The temperature of the air around her seems to be about the same: 5 F°. The temperature of the water is below freezing. The child is freaking out and is in serious danger of hyperthermia. So how do we judge the adults in this photo? The winter-coated men dunking the girl into the ice-cold water think they are doing good by this child! This is the right of Epiphany–a religious act meant to help the girl. How do we evaluate the social value of such act from the comfort and warmth of our computer lit rooms? How do you feel about this photo? If you’re not sure yet, follow this link: http://video.mail.ru/mail/mimozachina/2688/2690.html My personal feeling is that if zoo keepers saw this kind of behavior in the primate house, the baby ape would have been taken away due to its mother’s lack of parenting skills. But then again, I’m just imposing my cultural views and norms on someone else…or am I? The Call of Mother Tigers, Mother Grizzlies, Mother Dolphins… There…

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Anchoring Errors, Background Knowledge Errors, Causal Net Problems, Diagnostic Errors, Errors, Mental Model Traps, Pipsqueak Articles

Alternative Medicine, Placebos, and Rasputin

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In the last few weeks there has been several articles and studies published on the effectiveness of alternative medicines and placebos: “Placebos Help Patients Even Without Faking It, Scientists Say“; “Sugar Pills Help, Even When Patients are Aware of Them“; and “Alternative remedies ‘dangerous’ for kids says report“; “Doctors warn over homeopathic ‘vaccines’“. The gist of these beliefs derives from several factors: People Tend to Get Better: most of us get well over time even without medical intervention. Colds pass; flues do too. Most infections heal with time without the aid of antibiotics. Evolution have provided the human race with a great immune system. Medicine helps, we get better faster with treatment. But in most cases, we survive. So when you hear someone recommend an alternative medicine and predict that a cold will go away in three days, chances are you will get better. And over time, we the people develop p-prims (folksy wisdoms) that link health with alternative tratments. “Natural Chemicals” p-Prims: there is a strong belief among industrialized societies, at the present time, that “natural” is better for us than “artificial”. There are many sources of this belief, too many to cover in this short article. And somehow,…

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Anchoring Errors, Causal Net Problems, Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Errors, Group Decision Errors, Mental Model Traps, Mirroring Errors, Misapplication of Problem Solving Strategies, Pipsqueak Articles, Product Design Strategy, Scaffolding

TSA: the Good, the Bad, and the Ugly

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There has been a lot of stories lately about the Transportation Security Administration (TSA), and most have been less than flattering (to say the least). How can an agency that was designed to “serve and protect” the citizens of the United States from harm evoke such wrath from ordinarily shy and non-vocal travelers? This blog is about product design, and so my analysis of the situation will treat this as a failure of product design. Where are the failures? Mistake #1 TSA Conceptual Design: Blocking There are bad guys out there that want to do us—citizen travelers from US—harm. There are the box-cutter carrying terrorists, the shoe-bombers, the liquid explosives bandits, the underwear-bombers, the printer cartridge explosives engineers. TSA installed airport security measures that would counteract each of these threats as they revealed themselves. The basic conceptual design strategy here is blocking: identify a threat and find an effective block. This is a strategy based on hindsight: if we knew that people could sneak bombs in their underwear, then we would have had a way to block it. We didn’t know, but now we do, and so we created systems to block this threat in the future. TSA Game Plan: Escalating…

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