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Article: Tabuchi, H. (2009). “Why Japan’s Cellphones Haven’t Gone Global” The New York Times Company. Retrieved 20 July, 2009. http://www.nytimes.com/2009/07/20/technology/20cell.html?_r=1&hp As the title suggests the article talks about how the Japanese-made cell phones have not made themselves into a global market. The article refers this to as Galapagos Syndrome, where the Japanese develop a product that evolves isolated from world markets. Despite the fact that Japan has been introducing new innovations almost every year since 1999, with new features such as email capabilities, camera phone, and digital TV, many of these innovations however turned out to be too advanced for most markets overseas. The second generation network standard introduced in the 90s was rejected everywhere else in the world and has contributed to the isolation from the global markets. In addition, many analyze that the issue is in the Japanese phone makers focusing more on hardware design rather than on software, and as a result, the development of handset models becomes time-consuming and expensive. The emphasis on hardware also makes the design to be more bulky and not something that is appealing to the overseas market. The introduction of the iPhone to the Japanese market has not yet proven to…
Article | Miller, C. (2009). “Who’s Driving Twitter’s Popularity? Not Teens.” The New York Times. Retrieved 22 Octover, 2009. http://www.nytimes.com/2009/08/26/technology/internet/26twitter.html Summary | Traditional early-adopter models assume that the youth – teens, tweens, and children – are core to the success of new technologies. However, recent products (e.g., iPhone, GPS devices, Kindle) have proven this to be largely myth. The notable example chosen by Claire Cain Miller is the exponential growth of Twitter over the last couple years. While many factors have contributed to the success of twitter among adults, core among them are the nature of the different groups’ social structures/interactions, existing application ecosystem, and (not discussed) Twitter’s design. Whereas a child’s (and even young adults’) main interactions occur within their core social group, an adult’s interactions often include a much wider and more loosely defined sphere of individuals. Twitter, with its “one-to many network”, is much more suited to this collective experience. Additionally, the nature of their online social interactions is not dictated by “the music [they] listen to and the quizzes [they] take”, but participation in an ongoing social dialogue. Twitter’s ability to facilitate diverse conversation on many topics with an audience far beyond one’s social circle differentiates…
Article: Hopkin, M. (2006). “Web users judge sites in the blink of an eye.” Nature Publishing Group. Retrieved 13 January, 2006. http://www.nature.com/news/2006/060109/full/news060109-13.html Researchers in Canada discovered that most of the web users are able to make decisions about the websites within the first twenty seconds of their visit, and the impression they receive during this twenty seconds has a lasting effect on their opinions. This effect is known to psychologists as the ‘halo effect’ and if the users find the site to be attractive, they are more likely to ignore its minor flaws and speak favorably of it and its content. According to the article, this is due to ‘cognitive bias’ as people like to be right about their opinions so they continue to re-visit the site to prove that they had made the right initial decision. In order to come up with a website that gives a good long lasting impression, the researcher suggests using not more than one image and one that is eye-catching, and the information to be accessible to the visitors in the quickest way possible. This is especially important as the article mentions 60% of traffic is directed from search engines such as Google, where…
Article: Cliff, A. (2000). “Web Site Design: Are We Doing It Right?” Retrieved 23 May, 2000. http://www.clickz.com/cgi-bin/gt/en/pm/pm.html?article=1757 In order to understand how people see and obtain information from websites, the Poynter Institute conducted an eye-tracking study that measured in which order people see the elements on a page, how long the eyes stayed focused on each element and how text and graphics links were used to navigate through the site. The study was conducted using news websites and the results were surprising. The findings showed that the readers were more attracted to text than graphics, images and photos. This is contrary to the findings from the study conducted before on newspapers where the readers were first attracted to the photos on a page, then headlines, then text. Web designers have taken the approach to create sites that would look similar to print materials for brand consistency, however, this tells us that the process of obtaining information from the web is different than that of reading print materials, and applying the same techniques as creating print materials in creating websites should be reconsidered. The results also showed that since the graphics were not getting much attention, the banner ads would also…
