Most everyone in my family, most of our friends, and a lot of our neighbors have received at least one COVID vaccination shot! It is starting to feel like this year-long nightmare is winding down. And we are lucky to live in the right country and in the right state and in the right city where things are likely to get back to normal sooner rather than later. No one can deny that this had been a very difficult year. But part of the difficulty had been our own behavior. It is quite possible that if we heeded the science and recommendations from the doctors (not the politicians), we would have been here sooner with fewer lives lost and less devastation to our economy. So why didn’t we do all we could to arrest the progress of this devastating disease? Why did we take stupid risks? Why did some people refuse to wear masks and self-isolate? Well, consider the Marshmallow Test. In brief, a Marshmallow Test is an experiment that tries to measure the delayed gratification quotient. A child is given a marshmallow (or any other small but highly desired reward) and asked to wait alone in the room with…
Personality
Background Knowledge, Book, Cultural Bias, Cultural Differences, Diagnostic Errors, Personality, Pipsqueak Articles, Product Design Strategy, Scaffolding
Us and Them
by Olga Werby •
Of Doctors, Babies, Kings, and Zombies Before starting my journey as science fiction writer, I got a few degrees under my belt — astrophysics, mathematics, cognitive science, education, etc. It took a few decades (I’ve gotten married and had a family in there somewhere), but I got my doctorate and have used and still use it to help people think through complicated problems, mostly in product design. How is this relevant to writing, you might ask? Well, in addition to witnessing and surviving some amazing situations — always a good experience for a writer — I’ve acquired a few tools on how to think about situations and people. I would like to share one such tool with you: Us versus Them, a cognitive perspective. What people (and other animals) are very good at is dividing themselves into Us’es and Them’s. It’s a useful tool when we live in a divided world — how else do we keep clear of our allegiances to countries, sports teams, and political parties? But these divisions have neurological and psychological underpinnings. Consider a four square graph that charts competency versus likability (emotional warmth and approachability): We perceive (our) doctors as warm, personable, and able. We…
Anchoring Errors, Background Knowledge, Background Knowledge Errors, Cognitive Blindness, Cultural Bias, Cultural Differences, Ethnographic & User Data, Mental Model Traps, Mirroring Errors, Personality, Scaffolding
Cultural, Psychological, and Evolutionary Basis for Your Political Choice in 2016 Presidential Election
by Olga Werby •
Who’s your choice for president this election? How did you make your decision? Given where you live and who you are, you might never really had a choice! Your vote might have been decided for you even before you were born… Might. Cultural Argument: Empathy versus Sympathy There is a lot of talk about the presidential candidates that start with: Who would you rather have beer with? Why does such a question have resonance? Why do we put so much importance on our ability to relate to the candidate? Why do we feel that our ability to visualize ourselves hanging out with a potential president somehow qualifies them for office? Many pundits and TV personalities try to convince us that it matters one way or another. But why does it work? Why do people believe them? Well, there is actual is a reason, and it just happens to be culturally-based. It is worth looking at another example that has nothing to do with people running for the Office of the President of the United States of America. Consider mental illness. How do you feel about a person with schizophrenia? How do you feel about a person with Post Traumatic Stress…
Conceptual Design, Contributor, Personality, Product Design Strategy
Flat or 3D?
by Natesh Daniel •
Recently, on a LinkedIn discussion board, a designer asked if logo design was following the flat trend in UI design. The original post cited an article on DesignTaxi, “Top 10 Most-Talked-About Logo Redesigns Of 2013.” Most designers who responded to the discussion favored the idea that “All good logos can be written in sand with a stick.” The concept being: simplicity is better than complexity and one-color flat design is better than multi-colored three-dimensional design. I disagreed with a lot of the discussion. Though the UI design trend is flat and less skeuomorphic, logos are increasingly becoming three dimensional in look. This started with AT&T’s logo in 2005 and continues with Autodesk’s new logo from this year. Not many people favored this point of view and one comment indicated that the examples I shared were “exceptions, not the rule.” My point is that technology has changed and logos must be designed to look good in a variety of contexts and resolutions. Looking at the Autodesk logo, it has a three-dimensional color version, a flat color version, a black and white version like a stencil, and specs for literally reproducing it in three dimensions for signage. The key here is that logos are…
Contributor, Cultural Bias, Ethnographic & User Data, Interaction Design, Personality, Users
Changing Profiles: The Missing Edit Button
by Natesh Daniel •
Social media sites such as Facebook, LinkedIn, and Twitter have changed the nature of digital identities. The anonymous or pseudonymous online profiles of the 90s have been eschewed for real and “verified” identities. However, why do websites force us to conform to variables that describe our identities according to inflexible database fields? Identities are fluid by nature and change over time. We adopt nicknames and change them. We marry and change our surnames. We remarry and change them again. We endure ordeals in life and change our names to distance ourselves from threatening people or violent events. We change our names to avoid responsibilities. We even play with identity and names as an expressive art form. Though government agencies are adept at tracking the various forms of our identities, the common social media and web services that we use daily are not so willing. For example, Facebook has name standards. Their standards limit personal expression. They encourage people to use “real names” but names are subjective and contextual. In fact, the California law that governs identity recognizes that a name others use for you, even if not your “real name” can be legally valid. Furthermore, the “usage method” of the…
Cultural Bias, Cultural Differences, Interface Design, Language, Mirroring Errors, Personality, Pipsqueak Articles
Flattery — the Social Lubricant
by Olga Werby •
Gentle Readers, As you have been undoubtably aware for some time, this blog aims for audience with well above average vocabulary and IQ. You and your fellow readers are a very select group with strong interest in science and product design. You are scientists, engineers, and intellectuals. You have an amazing sense of style and fashion. You are able to see patterns and spot details that escape most of those around you. How do I know? I can see the strong engagement with the material on this blog — it’s all there in black and white numbers provided helpfully by Google day in and out. Some of you might think this letter cynical. But all of you know that this content appeals directly your amygdala — you are as happy to be recognized for your brilliance as I’m for your continued readership of my writing. You all know you are special, and you want to be acknowledged as such by those around you. And not only are you all above average, you are also extraordinarily lucky. Some might call this the “optimism bias”, but you and I know that your chances of success are much higher than the average Joe…
Attention, Attention Controls Errors, Conceptual Design, Personality, Pipsqueak Articles, Product Design Strategy, Scaffolding, Working Memory
Emotional Scaffolding
by Olga Werby •
Processing emotions takes time and energy. Part of the working memory is taken up by analyzing the emotional state of others, environmental stresses, personal feelings, and anxiety. Since working memory is an extremely limited resource, anything that takes up space there without our bidding (against our will) takes away from our ability to think through situations, to problem solve, and to make well-reasoned decisions. Instead of thinking, we are using up the working memory for processing emotions. Sometimes, emotions are just the right thing to focus on — to pay attention to. How does this painting makes me feel? Do I like this person? This music feels good… But if you are taking a math test, focusing on how much you really hate test-taking takes away from your ability to take the test. It is very common for individuals to “get” the subject matter, but fail the test. Some people are good at dealing with anxieties and some have trouble controlling their attention controls away from fretting. That’s one of the reason some educators are talking about doing away with summative assessments (final exams) in favor of continuous assessment (assessment as part of learning) — the on-going observation of students’…