Pipsqueak Articles

Posts written by Olga Werby or Christopher Werby

Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles, Product Design Strategy

Special Preview: Visual Aesthetics

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Terry Herbert Gold Sward Decoration

Interaction-Design.org is doing an amazing job of developing a textbook for Human-Computer Interaction (HCI) Design. This newest chapter, Visual Aesthetics in human-computer interaction and interaction design by Noam Tractinsky works to tease out the aspects of design that make products appealing, memorable, culturally-appropriate, emotionally satisfying, and beautiful. Beauty & Aesthetics Evolve in Time It’s good to remember that what we find beautiful and appealing changes and evolves in time as well as across cultures. Here’s a wonderful demonstration: 500 Years of Female Portraits in Western Art. What Makes Design Beautiful? In the Interaction-Design.org chapter, Tractinsky starts with Vitruvius’ design principles. Vitruvius lived in the 1st century BC and develop a set of standard criteria by which to evaluate architecture: Firmitas — durability or life-span of the building in relation to its purpose; Utilitas — usability of the building by its intended audience; and Venustas — the beauty of the building (this would be culturally-specific). 2,000 years on and we still talk about durability, usability, and aesthetics of products. Since this chapter discusses architecture, I would like to talk about weapons. Weapons pre-date architecture, but they still follow the same rules for design: durability and reusability, usability, and beauty. If you’ve…

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Conceptual Design, Interaction Design, Interface Design, Pipsqueak Articles

Special Preview: Activity Theory

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Crisis Mapping Illustration

Once again, we get an early preview of the next chapter of Interaction-Design.org textbook: Activity Theory. The author of the chapter, Victor Kaptelinin, did a wonderful job of summarizing decades of research in educational psychology, cognitive science, and HCI — from Vygotsky to Moran. If you’re unfamiliar with the theories, research, and thinking that brought us to present day HCI design, this is a great place to start (and includes all of the references to the relevant literature). Adopting an activity-theoretical perspective has an immediate implication for design: it suggests that the primary concern of designers of interactive systems should be supporting meaningful human activities in everyday contexts, rather than striving for logical consistency and technological sophistication. While this chapter focuses mainly on human computer interaction (HCI), I would argue that we need to be broader: we need to focus on product design. And as always, I mean product to be interpreted in a very broad sense. We are moving rapidly into a world where everything we touch is a computing device. Today, I Twitted that my washing machine is an ICT device — the new ARM chip is small, requires very little power, and will be incorporated into everything.…

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Anchoring Errors, Background Knowledge, Background Knowledge Errors, Causal Net Problems, Cognitive Blindness, Cultural Bias, Mental Model Traps, Pipsqueak Articles

Information in the Age of ICT: the Guardian Newspaper 3 Little Pigs Ad

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The 2012 Guardian newspaper ad really captures the flow of information in the age of ICT (Information Communication Technologies). The ad retells the story of the 3 little pigs, their houses, and the big bad wolf. It shows how stories change with spin and through propagation through social media: twitter, Facebook, email, etc. Well done!

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Pipsqueak Articles, Product Design Strategy

Special Preview: Disruptive Innovation

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Needs-satisfaction Curve of a technology by D. A. Norman

Interaction-Design.org The folks from Interaction-Design.org have just completed their newest chapter: “Disruptive Innovation” by Clayton M. Christensen. This chapter is an excerpt from Dr. Christensen’s 1997 book “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail,” published by Harvard Business Press. His newer book, “The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators,” published in 2011 on Kindle, is a follow up to the ideas in the first book and those expressed in the Interaction-Design.org chapter. Disruptive Innovation The main idea of this chapter can be summed up by Donald A. Norman’s graph (see below). This is a graph of product performance over time — think of “product” is its most expansive form. When the product is first introduced into the market, it might not be “ready for prime time”, as we say — meaning that the product is: difficult to use, or too expensive, or replacing a well-established way of doing things, or has a high learning curve: even difficult to use products can have a shallow learning curve that allows small accomplishments right away by novice users, or requires a large ecosystem of other products and services that are not widely available: think electric cars…

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Conceptual Design, Pipsqueak Articles, Product Design Strategy

US Rio+2.0 Speed Geeking Session

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FrontLine SMS Screen Shot

So I’ve learned a new word: Speed Geeking. It’s like speed dating but for geeks to quickly present their ideas to a small group. You have five minutes strict, and then move on to the next presenting geek. It was a very interesting format, but it clearly had accessibility issue: I walk with a cane and I found it very hard. It would have been impossible in a wheelchair. And others with disabilities clearly had issues with this format. But that said, I’ve learned a lot. Below are my notes on the Speed Geeking event at US Rio +2.0. Noel Dickover — Senior New Media Advisor, Office of eDiplomacy, U.S. Department of State — introduced Speed Geeking and ran the event with an iron fist! FrontlineSMS Demoed by Sean Martin McDonald, Director of Operations http://www.frontlinesms.com Main Point: SMS is cheap data that is easy to structure and moves over cell networks (without Internet) Yahoo Demoed by Gil Yehuda, Director of Open Source Product Management at Yahoo! Gil talk about the use of Flickr for journalism, human rights, and keeping people safe. He raised the issue of copyright. KIVA Demoed by Beth Kuenstler, VP of Marketing & Communications If you haven’t…

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