Victor Kaptelinin, a Professor at the Department of Information Science and Media Studies, University of Bergen, Norway, and the Department of Informatics, Umeaa University, Sweden, just published an eBook with Interaction Design Foundation: “Affordances and Design.” I was asked to write a review of this book and provide some insights into using affordances in interaction design and HCI. Let me start by providing the definition of affordance as given by Donald Norman: In his eBook, Victor Kaptelinin provides the history of the idea of affordance from its initial introduction by James Gibson in 1977 to the present day. The eBook’s bibliography and reference section is a great place to start the exploration of this topic for anyone new to these ideas. Unfortunately, the book doesn’t help much if an individual is looking for some guidance on how to apply these ideas in practical situations during interaction design or HCI design. For clarity’s sake, allow me to give a very brief explanation of affordances, from their roots to the present time. When James Gibson first introduced the concept of affordances, he focused on physical environment — what actions are possible? And the set of these action were invariable — just because…
Cultural Bias
Contributor, Cultural Bias, Ethnographic & User Data, Interaction Design, Personality, Users
Changing Profiles: The Missing Edit Button
by Natesh Daniel •
Social media sites such as Facebook, LinkedIn, and Twitter have changed the nature of digital identities. The anonymous or pseudonymous online profiles of the 90s have been eschewed for real and “verified” identities. However, why do websites force us to conform to variables that describe our identities according to inflexible database fields? Identities are fluid by nature and change over time. We adopt nicknames and change them. We marry and change our surnames. We remarry and change them again. We endure ordeals in life and change our names to distance ourselves from threatening people or violent events. We change our names to avoid responsibilities. We even play with identity and names as an expressive art form. Though government agencies are adept at tracking the various forms of our identities, the common social media and web services that we use daily are not so willing. For example, Facebook has name standards. Their standards limit personal expression. They encourage people to use “real names” but names are subjective and contextual. In fact, the California law that governs identity recognizes that a name others use for you, even if not your “real name” can be legally valid. Furthermore, the “usage method” of the…
Background Knowledge, Cognitive Blindness, Cultural Bias, Cultural Differences, Ethnographic & User Data, Language, Mental Model Traps, Metaphor Mistakes, Pipsqueak Articles, Users
Language, Culture, and Communication
by Olga Werby •
Where we come from — our background culture: our country of origin and language, our heritage and religion (or lack thereof), our family, our education, our friends, and where we live — has an enormous impact on our ability to communicate. What’s more, when people from different cultural backgrounds try to interact with each other, these differences can cause catastrophic failures. Direct versus Indirect Communication Styles Consider the following set of remarks about doing homework: Do your homework! Can you start doing your homework? Would you mind starting your homework now? Let’s clean the table so you can start your homework. Do you need help with homework? It’s getting late, do you have a lot of homework? Didn’t you say you have a lot of homework? Johnny’s mom said that he has a lot of homework today… Do you have everything ready for school tomorrow? Look how late it is — it’s almost time for bed. You have school tomorrow. Each of the statements above represents a progressively less direct command to do homework. In my family, I usually pick number 2 to communicate my desires for finished homework to my sons (although number 1 is perfectly acceptable, to me).…
Anchoring Errors, Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Featured, Mirroring Errors, Pipsqueak Articles, Product Design Strategy, Scaffolding, Users
Tools to Jump-start Product Design Process
by Olga Werby •
I often encounter the Blank Page Syndrome among our clients. They have an IDEA, but find it difficult to translate the nebulous desires into plans and actions that become a business. I hear a lot: “I know what I want, I just don’t know how that gets translated into something tangible.” The problem though is that most times, these individuals don’t know what they really want. And my job as a designer is to do product design therapy to uncover the real needs and separate them from vague desires. There are a few strategies for this (cognitive scaffolding for the design process). From the point of view of the final product, it is important that the client buys into the ideas and makes them their own. When I hear my words spoken back to me a few weeks into the process, I feel more confidant that the final result will be the practical manifestation of my client’s desires. Define the Categories of Product Users When one runs a business, selling products or providing services, it’s important to keep in mind that in most cases it’s not about you (typical mirroring error). The products and services have to appeal to end…
Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles
Cultural Differences in Advertising
by Olga Werby •
Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Product Design Strategy
Extreme Hypocrisy
by Olga Werby •
On the same day as I read about Gul Meena — a 17 year old Pakistani girl who was almost killed and severely maimed by her own brother — I bought a pair of skinny jeans. When I got home, I noticed they were made in Pakistan. I think I don’t need to say more… Gul Meena, 17, left her abusive husband in Pakistan for another man. Meena’s brother hacked her friend to death with an ax, before turning on her. Skinny Jeans Made in Pakistan
Conceptual Design, Cultural Bias, Cultural Differences, Interface Design, Perception, Pipsqueak Articles, Product Design Strategy
The Tone and the Interface
by Olga Werby •
I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with text. But when one can’t process the linguistic content, all that is left are visual clues (and smells and sounds…). So I took a few snapshots to show how the tone of the interface impacts the emotional processing of content and attitude of the customer to the content. Selling Cheese in Amsterdam This is a farmers’ market stall in the middle of Amsterdam, selling home-made cheese. The woman in the photo is the actual cheese maker. Note the hand-lettered signs, the simple wooden boxes, the plain presentation — the overall effect is home made goods, care in production, quality product, even made with love. Fancy production values would just be off putting in this context, and probably result in lower sales of cheese. This NOT a museum, but rather a neighborhood cheese store in Amsterdam. (It is located next door to the flower museum…). What is…