Olga Werby

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master's degree from U.C. Berkeley in Education of Math, Science, and Technology. She has been creating computer-based projects since 1981 with organizations such as NASA (where she worked on the Pioneer Venus project), Addison-Wesley, and the Princeton Review. She conceived, designed, and illustrated the award-winning "Field Trips" series of programs distributed by Sunburst Communications. Olga has a B.A. degree in Mathematics and Astrophysics from Columbia University. Olga currently teaches interaction design and cognitive theory at the American University in Paris and the University of California at Berkeley Extension Program. She was part of the faculty of San Francisco State University's Multimedia Studies Program, the Bay Area Video Coalition, and the campus of Apple Computers. Olga is a member of the Association for the Advancement of Computing in Education. She also holds a California teaching credential and is part of the San Francisco Unified School District where she often tests science-related curriculum materials in public elementary and middle schools.

Anchoring Errors, Background Knowledge, Background Knowledge Errors, Causal Net Problems, Cultural Bias, Diagnostic Errors, Group Decision Errors, Mental Model Traps, Metaphor Mistakes, Misapplication of Problem Solving Strategies, Pipsqueak Articles

Alternative Facts in Medicine

by Olga Werby • January 28, 2017

While we are collectively freaking out over the Trump’s White House use of Alternative Facts, these kinds of “facts” have been floating around in medicine (and politics) for a long time. And it is instructive to take a look at how we as a society have been dealing with Alternative Facts in Medicine and what damage these “facts” have wrought on us individually and collectively. I propose the following formula for how Alternative Facts come to be: Desperate Need + Greed = Alternative Fact Medical Myths: Beliefs Based on Outdated Science To start, allow me to refresh your memory, for our history is full of myths when it comes to our heath and our diseases. Let’s begin with a bit of bloodletting. Bloodletting is almost as old as our civilization. Thousands of years ago (that’s thousands, with three zeros!), a healer’s first choice of treatment was to let out the “excess” blood from a patient. Be it a migraine, an infection, or a virus, a person who was probably too sick to object was cut with a lancet or some other easily available tool and weakened even further via blood loss. The Greek physician Erasistratus believed all illnesses were due…

Baby Killer

by Olga Werby • January 3, 2017

Baby Killer Brian was running away. He dumped his laundry basket into the trunk of his car, wrapped his computer in a towel and stuffed it underneath the mixture of dirty and clean clothes, and took off North. His college midterms went poorly and the paper he wrote for the world philosophy class was just dreadful. He was tired and haven’t slept in a very long time. Life had gotten to be too much lately and he had enough of it. He drove into the night. He liked staring into the passing lights, it was easy to lose oneself in the monotony of the highway in the dark — nothing to really see, just the passing the headlights, reflectors, and the lit highway signs. He drove most of the night. In the gray pre-dawn, he noticed a small billboard for a rest stop, offering hot coffee. Without making a conscious decision, Brain found himself turning off on a small side road and then into a parking lot of a medium-sized diner. Quite a few cars were already parked in a cluster around the front entrance. Soft yellow light spilled out of the curtained windows. Brian parked his car in the…

100% Life-Light Child

by Olga Werby • December 20, 2016

“Order! Order, Honorable Educators!” The lights and devices flashed again, as the power was cut and restored in rapid succession to bring the room back into a productive discussion mode. The screaming and arguing had gone on for at least two minutes now — unacceptable, life-light dimming behavior. “The school hasn’t had a perfect child in over two decades,” Educator 1 said. “This is our chance to regain our standing in the World School Rankings.” “Be careful, Educator 1, envy is punishable by bedimming,” said Administrator. This was the second reminder during this session alone. Some teachers were sure to have their life-lights bedimmed before this incident was over. “Twenty-three years!” said Educator 2. “I wasn’t even a teacher at the school back then.” “It’s unfortunate that the latest generations are not as bright as they were during our own time,” said Administrator, gently rubbing her own life-light still at nearly 75% after all these years. “But the question stands — do we accept Addam’s account of the incident and allow the dimming of his life-light? Or do we reject it as a bias story, told to save a friend from becoming a darkling?” “I understand Addam’s desire to save…

Users Making Fun of Interface Icon Designers

by Olga Werby • December 8, 2016

You know you failed as an icon designer when users exchange humor forwards on Facebook based on your work. We’ve all done it — we’ve all looked at the little labels on our clothing and tried to figure out what those iconic instructions mean. The icons are so bad that manufacturers themselves are making fun of them! There is not a huge downside for in this case failure, though, in this case. At worst, the piece of clothing would be ruined. Painful, but in the scheme of things not that bad. But other circumstances are more troubling. Last night, an alert lit up on my car’s dashboard. It was a strange symbol, a bit rounded, some waves on top. I had no guess as to what it was. It was accompanied with a bright red glowing triangle with an exclamation sign inside — the universal sign for warning, pay attention! Should I pull off the road? Is this bad? It’s dark and raining outside. Thankfully, my car manual was in the glovebox — I could look this up. In took a few minutes but I figured out that the strange symbol means low pressure in one of my tires (no…

Cultural Differences in Child-rearing or Abuse?

by Olga Werby • December 5, 2016

I’ve written about cultural differences in child-rearing that from our, Western, point of view seem like child abuse. There’s the dunking of babies into freezing ice waters in Russia; and spinning children to improve something; and now I just saw these videos from India. and There is no question that if these were video-documented instances of child abuse in New York or Los Angeles, authorities would be knocking down doors to rescue these children. But in other cultures, is it different? Do we bear responsibility there?

Cultural, Psychological, and Evolutionary Basis for Your Political Choice in 2016 Presidential Election

by Olga Werby • November 5, 2016

Who’s your choice for president this election? How did you make your decision? Given where you live and who you are, you might never really had a choice! Your vote might have been decided for you even before you were born… Might. Cultural Argument: Empathy versus Sympathy There is a lot of talk about the presidential candidates that start with: Who would you rather have beer with? Why does such a question have resonance? Why do we put so much importance on our ability to relate to the candidate? Why do we feel that our ability to visualize ourselves hanging out with a potential president somehow qualifies them for office? Many pundits and TV personalities try to convince us that it matters one way or another. But why does it work? Why do people believe them? Well, there is actual is a reason, and it just happens to be culturally-based. It is worth looking at another example that has nothing to do with people running for the Office of the President of the United States of America. Consider mental illness. How do you feel about a person with schizophrenia? How do you feel about a person with Post Traumatic Stress…

Radio Play: The Red Pen

by Olga Werby • November 3, 2016

An evening of The Carmen Online Theater Group’s Chronicles of Terror. The Full Transcript of the Story The package arrived battered and ripped. Exotic stamps covered so much of the brown paper exterior that it was hard to read the sender’s address. But David Gatewood’s address stood out just fine, as well as the “To Editor” addendum next to his name. Most requests for an editor came via email these days, but hey, work is work. David took the package to the kitchen table and pulled out some kitchen scissors, which were clearly necessary to unwrap the package—it was liberally smothered in packing tape. But twenty minutes later, all David had to show for his efforts was a paper cut on his finger and a slash across the palm of his left hand; jabbing scissors into several layers of tape and cardboard hadn’t been a good idea. The person who had sent the package had obviously made the box himself (or perhaps herself, no point in being sexist here) from several boxes. Underneath the rips and tears, David could just make out an Amazon logo. With so many packages delivered by that behemoth of a company, it wasn’t a surprise…

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