Tag Archive for emotional reaction

Extreme Hypocrisy

Gul Meena, 17, left her abusive husband in Pakistan for another man. Meena's brother hacked her friend to death with an ax, before turning on her.

On the same day as I read about Gul Meena — a 17 year old Pakistani girl who was almost killed and severely maimed by her own brother — I bought a pair of skinny jeans. When I got home, I noticed they were made in Pakistan. I think I don’t need to say more… Gul Meena, 17, left her abusive husband in Pakistan for another man. Meena’s brother hacked her friend to death with an ax, before turning on her. Skinny Jeans Made in Pakistan

The Tone and the Interface

2013-03-21 Cheese from Farmers Market Amsterdam

I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with text. But when one can’t process the linguistic content, all that is left are visual clues (and smells and sounds…). So I took a few snapshots to show how the tone of the interface impacts the emotional processing of content and attitude of the customer to the content. Selling Cheese in Amsterdam This is a farmers’ market stall in the middle of Amsterdam, selling home-made cheese. The woman in the photo is the actual cheese maker. Note the hand-lettered signs, the simple wooden boxes, the plain presentation — the overall effect is home made goods, care in production, quality product, even made with love. Fancy production values would just be off putting in this context, and probably result in lower sales of cheese. This NOT a museum, but rather a neighborhood cheese store in Amsterdam. (It is located next door to the flower museum…). What is…

Cultural Differences or Child Abuse

Russian parents Aleksander and Anna prepare to bathe their 2-month-old Viktor in icy water in St. Petersburg, where the air temperature was 27 degrees. Viktor obviously prefers hot baths. Photo: Dmitry Lovetsky, Associated Press

We view the world through our own personal and cultural filter. We can’t help but do that. But put us in another cultural frame or time period, and we might be horrified at what we might witness. Consider this image: This baby is only two months old. And the people about to dip him into the freezing waters of St. Petersburg’s lake are his parents. I’ve been to this lake. I saw my own dad do the dip. He was a grown man at the time, and I still thought it was crazy. In Russia, the folksy wisdom is that such dips are good for you. But here, in U.S., the parents would be arrested, their son taken away by child protective services… It’s all relative! And here’s a few examples: /blog/2011/01/cultural-differences-or-child-abuse/

Kurisumasu ni wa kentakkii!

Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some very good PR (and some luck), and a product designed to please a very specific audience finds a new user group… Kentucky Fried Chicken for Christmas Dinner Japanese tradition started in 1974. While Japan is not a Christian nation — most Japanese (84% to 96%) identify themselves as Shinto or Buddhists — people do celebrate Christmas. There are Christmas office parties, people put up trees and give gifts, and families and friends eat Christmas dinners together. But unlike here in U.S., Christmas turkey dinners are not common — it is almost impossible to get a turkey at a local supermarket. To celebrate the Christmas spirit with an authentic American flavor, Japanese turn to KFC! The Kurisumasu ni wa kentakkii — or Kentucky for Christmas — is so popular, that people have to order their Christmas fried chicken buckets a month in advance! This is the power of advertising.

Google Apps New Pay Policy and Behavioral Economics

Google Apps Icons

Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The change is for Google Apps for Business and it effectively ends the ability to create free accounts for groups of 10 or fewer users (here’s Google’s announcement). Individuals could still have a personal account, but businesses will have to pay $50 per user, per year… That is NEW business customers will have to pay — if you had a business account prior to the announcement, you get to keep it on the same terms you’ve signed up for — free! But all new Google Apps business customers from this point forward will pay to play. There’s a lot of chatter about whether Google’s customers will pay or walk away, but I’m interested in the behavioral economics analysis of this change. Allow me describe a few experiments on anchoring — the psychological phenomena where individuals get attached to the first result they witness and base their subsequent decisions on that original priming. The experiments I’m going to describe come from two books: Dan Ariely’s “Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions”…

Same Desire, Cultural Shift in Solution

Give cigarettes for christmas

Over time, some desires have stayed constant: an aversion to pain, a wish for health, a longing to be loved, and a craving for wealth, power, and youth. But desires are susceptible to cultural shifts, and so they shift with the whim of fashion: the need to be thin, the hope to fit the norms of current beauty, the yearning for popularity, an aspiration for fame. Each generation comes up with solutions for their desired that are based in the cultural soup that nourished them. What is a cultural soup? Well, it’s a heady mixture of the following: anxiety — each generation has their own issues that they loose sleep over. In addition to the ones that their parents experienced, each generation can choose and pick and invent their own worries. affordances — affordances are available actions that are mired in context and situation. As context changes, affordances evolve. Each generation sees a unique subset of problem solutions. emotional design — each generation is stirred by issues and fashion that are uniquely their own. Emotional design is by definition tied to a particular group of people, be they joined in time, cause, or geography. Social value, user satisfaction, and emotional…