Tag Archive for emotional design

RE: Tracing the Spark of Creative Problem-Solving

Article:  Carey, B. (2010). “Tracing the Spark of Creative Problem-Solving.” nytimes.com. Visited on October 29th, 2012: http://www.nytimes.com/2010/12/07/science/07brain.html Summary:  Puzzles come in a wide variety of formats. They are appealing to people both because of the dopamine rush of arriving at a solution, and also because they shift the brain into an open, playful state. Puzzles are solved in two main ways — either through insight thinking or analytical thinking.  Insight thinking is when an answer comes to a person suddenly, seemingly out of the blue. Analytical thinking involves employing a systematic approach of testing available possibilities. Both types of thinking are typically required to solve challenging problems. The differences between the two approaches have been debated by scientists, but current experiments and brain-imaging studies indicate that they are separate abilities requiring truly different brain states. Test subjects are more likely to solve puzzles using insight thinking when they display brain activity in the anterior cingulate cortex. This activity is associated with the widening of attention, making the brain more open to distraction and to detecting weaker connections. Positive mood appears to shift the brain towards the state required for insight thinking. In experiments where subjects are shown a humorous video…

We Are 80% Optimistic

Gallagher, James, (2011). “Brain ‘rejects negative thoughts’.”  BBC.co.uk. Visited on October 8, 2012: http://www.bbc.co.uk/news/health-15214080 This article, “Brain ‘rejects negative thoughts’”, speaks of a generalized view of the brain based on evidence gathered from a wide population. Optimists, or those whose frontal lobes process good news and comparatively ignore bad news, make up about 80% of the population; while the remaining 20%, the pessimists, have a similar predisposition to bad news. Since optimists do not absorb bad news, risks are often underestimated; as a population, it can be generalized to say that the people respond more to good news than to bad. Conceptual Design: If risks are to be acknowledged and people’s views changed to reflect them, information regarding them should be emphasized. Information with positive effect will be more attractive, and need not be emphasized for message to be processed. Knowledge of this could be particularly useful in government. Knowing this, in sales, information may be designed which downplays risks, and emphasizes positive attributes, for maximum acceptance of the product in a general population. Furthermore, a population whose predilection is to pessimism could be acknowledged with information products designed specifically for them. Interaction Design: Elements of the product may be…

Who Controls Social Networks?

Article: Bohannon, J. (2012). “Who Controls Social Networks?” sciencemag.org. Visited on Oct 9, 2012:http://news.sciencemag.org/sciencenow/2012/06/who-controls-social-networks.html This article is about how ideas spread in social groups through peer influence. A theory long debated is that a small number of people who are influencers spread ideas through their peer groups. Critics of the theory argue that is it not how much influence these people have but how susceptible to the new idea people are. The study of peer influence has proven difficult to conduct, but the rise of social networks such as Facebook provide a means for researchers to study a large number of people. One study in the article found that on Facebook there was a clear divide between influencers and those that were susceptible to new ideas. Conceptually, it’s important for any product developer to understand who their product’s influencers are if they wish their product to spread through peer influence. The article suggests that the personality traits of people affect influence. Examples: Women influence men more than women. People over 30 were more influential than those under 30. The article states that the most important finding is that Influencers and those who are susceptible are not traits found within the…

RE: Is Pink Necessary?

How many different ways can someone describe a color? There is a delightful video titled “Luscious” by the Sappi paper company Off Register. In it, the main character attempts to describe the exact shade of “luscious” she wants printed on paper. “It’s like the inside of a baby polar bear’s ear,” she tells the printer. “It’s a nuclear accident, but there’s no problem with it,” she insists. “It’s like King Kong French kissed you … stop it Kong!” All of the metaphors from “Luscious” have another thing in common: They link disparate ideas, a seductive idea with a dangerous one. This is the problem encountered with Annie Paul’s article “Is Pink Necessary?,” which is a review of the book Cinderella Ate My Daughter by Peggy Orenstein. What color best describes a little girl’s sexuality? But little girls have no sexuality, one may protest. Research indicates they do, that children identify with external signs to determine their sex. What then is the hue of sparkly tulle and chiffon? What is the color of a kiss blown from the palm of your hand or a coyly twirled finger in softly dimpled cheek? From the viewpoint of product design, the article is better contemplated as a…

BRIDGE to Health

This week, I was invited to attend a BRIDGE Summit at Stanford. I was there to represent Ushahidi’s work and wasn’t particularly sure what to expect… But it turned out to be a very interesting brainstorming session for a new product/service in the health space: BRIDGE. Dr. Stephen Friend (M.D. and PH.D., president/co-founder/director of Sage Bionetworks) ran the show. What you will read below are just my notes, ideas, and understanding of what we were trying to do. I’m sure others at this summit came away with a whole different set thoughts, but, in the interest of advancing my own understanding and sharing of ideas in general, it seemed worth putting together a narrative of the product we were designing. So what is BRIDGE? After a two day discussion, we settled that BRIDGE is a platform (rather than an app) that will strive to: help gather medical information; crowdsource algorithms that would act on collected data with an aim to make medical advances; provide services to patients (information, education, support); facilitate research and make it easier for scientists to get access to data and to post requests for crowdsourcing projects; ease communication between all individuals and organizations working to advance…

Video on the Importance of Social Media

The following video and article has been brought to by the folks at open-site.org. Enjoy! When Gil-Scott Heron wrote that “The revolution will not be televised” he was right. Instead, it will be youtubed, it will be statused, and it will be retweeted. Social networking sites reach more than 82% of the global population: 1.2 billion people. And governments are afraid. Today, a handful of users on Facebook, Twitter, and Youtube can launch a movement that can topple a regime. Just look at Tunisia. Just look at Egypt. It can organize the frustration of middle class Americans from the impotent complaints of individuals into a spontaneous, passionate and primal force. A wave doesn’t demand concessions, but you have no choice but to acknowledge it when it crashes down on you. We are the 99 percent. And what are the results? New governments, an informed and politically active people, and validation. A little over a year ago, The United Nations declared internet access a basic human right. You are a change agent whether you know it or not. Whether you want to be or not. Everyday you blithely browse your virtual network you participate in an engine of social transformation. Welcome…

Group Color Preferences

Red Head Festival, crowd shot

The Color of the Redhead Festival… …is NOT red! An annual festival of redheads has been taking place in Breda, Holland, was held on 3 September of this year. Almost 2000 red heads from 52 countries gathered together to share and revel in their DNA, BBC corresponded Tim Allman reported. In the sea of red, what stands out is a clear preference for color green. Somehow, the color green become the unofficial uniform of the red-headed. It’s not like they all thought: “I think everyone will be wearing green, so should I.” More likely, redheads believe they look better in green. But when every one in the group shows up in green, it strengthen the bond. Red Delegates, Blue Delegates Check out this crowd shot of the republican convention. Notice any color that stands out? How about at the democratic convention? And here’s a lighting scheme for the democratic convention: The convention organizers used color as a reenforcement of political unity for the delegates at both conventions. Using Color to Cement Group Affiliation There are certain professions that signal group membership with color: white used to be the preference for doctors and scientists working at a lab; green or blue…