Tag Archive for book recommendation

Book, Newsletter, Pipsqueak Articles, Reference

A Year in Books

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Book_lover_Wikipedia

I read a few books this last year, and like a good reader, I would like to recommend and review some of those stories. So here goes… “The Wheel of Time” (4 stars) The Complete Wheel of Time Series Set (1-14) This a big commitment… I want to start this review by being very explicit — don’t start unless you have the time to finish in one go (over many months). There is so much detail and so many characters (all sounding similar) that it would be difficult to get through without an online guide…or if you just give up caring. I posted the images of the books, spines out — I want you to fully understand the commitment you are making. It took me about a year to finish all 14 books. I haven’t decided if I want to spend additional time reading the prequels; certainly not any time soon. Below are my short notes on each book (not summaries of the plot) and the number of pages per book: #1 The Eye of the World (written by Robert Jordan) — 753 pages Very interesting world, very well defined, with many nuances. I liked the characters. It was a…

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Book, Pipsqueak Articles

“Red Notice”

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Red Notice Cover Art

I work with human rights groups and with the International Criminal Court. Some of the background materials I have to read are heartbreaking. It takes me days to get over the reports of child abuse in Eastern Europe and the descriptions of mass rape atrocities in the Congo. I cry. It feels personal. I try not to read… For entertainment and emotional solace, I dive into science fiction or pure science books. I read constantly. But I don’t usually read political thrillers or autobiographies. “Red Notice” was different. The story felt personal, and the book came very well recommended. I’m a Russian Jew. I came to US as a refugee in the late seventies. While I was a teenager when my family left, I’m of “that” generation — the generation that is hesitant to believe good things coming out of Russia. Members of my family were beaten, shot, and killed there… It’s hard to “move on” after that. I’ve never been back. But some of my family have. And some even did business in Russia and its former republics. In 2015, one of my cousins (by marriage) was taken into custody in Bulgaria while on a family cruise vacation. He…

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Anchoring Errors, Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles, Users

Google Apps New Pay Policy and Behavioral Economics

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Google Apps Icons

Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The change is for Google Apps for Business and it effectively ends the ability to create free accounts for groups of 10 or fewer users (here’s Google’s announcement). Individuals could still have a personal account, but businesses will have to pay $50 per user, per year… That is NEW business customers will have to pay — if you had a business account prior to the announcement, you get to keep it on the same terms you’ve signed up for — free! But all new Google Apps business customers from this point forward will pay to play. There’s a lot of chatter about whether Google’s customers will pay or walk away, but I’m interested in the behavioral economics analysis of this change. Allow me describe a few experiments on anchoring — the psychological phenomena where individuals get attached to the first result they witness and base their subsequent decisions on that original priming. The experiments I’m going to describe come from two books: Dan Ariely’s “Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions”…

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