I work with human rights groups and with the International Criminal Court. Some of the background materials I have to read are heartbreaking. It takes me days to get over the reports of child abuse in Eastern Europe and the descriptions of mass rape atrocities in the Congo. I cry. It feels personal. I try not to read… For entertainment and emotional solace, I dive into science fiction or pure science books. I read constantly. But I don’t usually read political thrillers or autobiographies. “Red Notice” was different. The story felt personal, and the book came very well recommended. I’m a Russian Jew. I came to US as a refugee in the late seventies. While I was a teenager when my family left, I’m of “that” generation — the generation that is hesitant to believe good things coming out of Russia. Members of my family were beaten, shot, and killed there… It’s hard to “move on” after that. I’ve never been back. But some of my family have. And some even did business in Russia and its former republics. In 2015, one of my cousins (by marriage) was taken into custody in Bulgaria while on a family cruise vacation. He…
Tag Archive for book recommendation
Anchoring Errors, Conceptual Design, Cultural Bias, Cultural Differences, Pipsqueak Articles, Users
Google Apps New Pay Policy and Behavioral Economics
by Olga Werby •
Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The change is for Google Apps for Business and it effectively ends the ability to create free accounts for groups of 10 or fewer users (here’s Google’s announcement). Individuals could still have a personal account, but businesses will have to pay $50 per user, per year… That is NEW business customers will have to pay — if you had a business account prior to the announcement, you get to keep it on the same terms you’ve signed up for — free! But all new Google Apps business customers from this point forward will pay to play. There’s a lot of chatter about whether Google’s customers will pay or walk away, but I’m interested in the behavioral economics analysis of this change. Allow me describe a few experiments on anchoring — the psychological phenomena where individuals get attached to the first result they witness and base their subsequent decisions on that original priming. The experiments I’m going to describe come from two books: Dan Ariely’s “Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions”…