Article: Carless, W. (2008) “Miles of Aisles for a Gallon of Milk?” The New York Times. Visited on 10 September 2008 http://www.nytimes.com/2008/09/10/business/10grocery.html Conceptual Design: In a world of giant grocery stores where consumers have to make mentally-taxing decisions on every product they consider purchasing, create a grocery store that caters to grab-and-go shopping patterns for prepared meals and a few items rather than the big shopping trip for the week. Tailor the experience to “time-starved” shoppers. The average person spends 22 minutes shopping which is not enough time to see all 60,000 products in the store. Interaction Design: User surveys have shown that consumers would rather have high-quality products they can trust than 50 feet of ketchups they aren’t sure about. The store should offer fewer choices to speed decision making on the consumer’s part. Personal extrapolations to Interaction Design: Optimize for quick sales and discourage long shopping trips which would in turn result in a consumer having a lot at the register to purchase which slows everyone else down. Interface Design: Lay out the store with fewer aisles, stocked with only one or a few kinds of each item (one spaghetti sauce that is really good as opposed to 50…
Interaction Design
How does the product do it?
Conceptual Design, Contributor, Interaction Design, Interface Design, Users
Mobile phones expose human habits.
by Georgina •
Article: Fildes, J. (2008). “Mobile phones expose human habits.” BBC News. Retrieved 4 June, 2008. http://news.bbc.co.uk/go/pr/fr/-/2/hi/science/nature/7433128.stm Summary: As the title suggests this article concerns the discovery of human mobility habits via the use of mobile phones. In other words over 100, 000 mobile phones were tracked in an attempt to build a comprehensive picture of human movements. The study showed, that humans are creatures of habit, mostly visiting the same few spots time and time again, and that most people move less than 10km on regular basis. The study is seen as important as it can help when assessing the situation during a viral outbreak such as the Avian Flu and in the forecasting of traffic. Previously similar studies had been performed with GPS which proved to expensive, surveys which proved unreliable and dollar bills. Dollar bills were tracked in order to reconstruct human movements however this seemed only to prove random patterns and did not give a complete picture of people s movements. The phone tracking worked differently. Each time a participant made or received a call or text message, the location of the mobile base station relaying the data was recorded. The results showed that people moved around…
Conceptual Design, Contributor, Interaction Design
How Nonsense Sharpens the Intellect.
by Jyothi •
Article: Carey, B. (2006). “How Nonsense Sharpens the Intellect.” New York Times. Retrieved on 13 October, 2009. http://www.nytimes.com/2009/10/06/health/06mind.html This article discusses the idea that when the mind comes across something that is completely unfamiliar and baffling at the same time, the mind goes into high-alert mode soon after. Creative juices may begin to flow where none existed before and the person may be able to solve logical problems with greater accuracy, as the mind looks for patterns to “recover” from the “nonsense” it just encountered. This study, of course, is still its infancy and conclusive proof seems to be a long way off. It is possible that the mind “lights up” when there is something so illogical just because as human beings, we seem to crave and “respect” newer, unexplained phenomena? The mind loves a problem, and one that can’t seem to be solved or explained quickly, even better. Hence the mind may seem to go into a sharper mode to try uncover the hidden meaning, any meaning of the nonsense it just encountered, and when immediately faced with a more “mundane” problem, the mind recognizes the solution to the mundane problem very quickly. It could be happiness, or fear, or puzzlement…
Conceptual Design, Contributor, Interaction Design, Personality, Users
Understanding the Anxious Mind.
by Jyothi •
Article: Marantz, H. R. (2009). “Understanding the Anxious Mind.” New York Times. Retrieved on 4 October, 2009. http://www.nytimes.com/2009/10/04/magazine/04anxiety-t.html?_r=1&em=&pagewanted=print Summary of article: This article discusses the reaerch conducted by psychologists into persons are constantly anxious and worry a lot. The ide is that certain people are “predisposed” to be anxious. Research conducted on infants as young as 6 months old showed to the psychologists (atleast to some extent) that babies who tended to be highly reactive, that is who react immediately to new soights and sounds, mostly in a negative way, tend to grow up to be anxious and shy teenagers and adults. The article also points out that these anxious babies tend to be become melancholy and introverted as they grow older with few friends and social life. The article also discusses that those teenagers and adults who recognized this “trait” within themselves seemed to do better at controlling/overcoming their anxious nature. The benefits of a reactive, anxious temparament are also mentioned. Artists, writers and scientists tend to be introspective. Worrying can become a help rather than a hindrance when it helps you prepare better for tests, plan ahead for meetings and talks, and never to miss a flight because…
Conceptual Design, Contributor, Cultural Differences, Interaction Design, Interface Design, Users
Why Japan’s Cellphones Haven’t Gone Global
by Naho •
Article: Tabuchi, H. (2009). “Why Japan’s Cellphones Haven’t Gone Global” The New York Times Company. Retrieved 20 July, 2009. http://www.nytimes.com/2009/07/20/technology/20cell.html?_r=1&hp As the title suggests the article talks about how the Japanese-made cell phones have not made themselves into a global market. The article refers this to as Galapagos Syndrome, where the Japanese develop a product that evolves isolated from world markets. Despite the fact that Japan has been introducing new innovations almost every year since 1999, with new features such as email capabilities, camera phone, and digital TV, many of these innovations however turned out to be too advanced for most markets overseas. The second generation network standard introduced in the 90s was rejected everywhere else in the world and has contributed to the isolation from the global markets. In addition, many analyze that the issue is in the Japanese phone makers focusing more on hardware design rather than on software, and as a result, the development of handset models becomes time-consuming and expensive. The emphasis on hardware also makes the design to be more bulky and not something that is appealing to the overseas market. The introduction of the iPhone to the Japanese market has not yet proven to…
Conceptual Design, Contributor, Cultural Differences, Interaction Design, Interface Design, Users
On “Who’s Driving Twitter’s Popularity? Not Teens”
by Joseph •
Article | Miller, C. (2009). “Who’s Driving Twitter’s Popularity? Not Teens.” The New York Times. Retrieved 22 Octover, 2009. http://www.nytimes.com/2009/08/26/technology/internet/26twitter.html Summary | Traditional early-adopter models assume that the youth – teens, tweens, and children – are core to the success of new technologies. However, recent products (e.g., iPhone, GPS devices, Kindle) have proven this to be largely myth. The notable example chosen by Claire Cain Miller is the exponential growth of Twitter over the last couple years. While many factors have contributed to the success of twitter among adults, core among them are the nature of the different groups’ social structures/interactions, existing application ecosystem, and (not discussed) Twitter’s design. Whereas a child’s (and even young adults’) main interactions occur within their core social group, an adult’s interactions often include a much wider and more loosely defined sphere of individuals. Twitter, with its “one-to many network”, is much more suited to this collective experience. Additionally, the nature of their online social interactions is not dictated by “the music [they] listen to and the quizzes [they] take”, but participation in an ongoing social dialogue. Twitter’s ability to facilitate diverse conversation on many topics with an audience far beyond one’s social circle differentiates…
Attention, Conceptual Design, Contributor, Interaction Design, Interface Design
Web users judge sites in the blink of an eye
by Naho •
Article: Hopkin, M. (2006). “Web users judge sites in the blink of an eye.” Nature Publishing Group. Retrieved 13 January, 2006. http://www.nature.com/news/2006/060109/full/news060109-13.html Researchers in Canada discovered that most of the web users are able to make decisions about the websites within the first twenty seconds of their visit, and the impression they receive during this twenty seconds has a lasting effect on their opinions. This effect is known to psychologists as the ‘halo effect’ and if the users find the site to be attractive, they are more likely to ignore its minor flaws and speak favorably of it and its content. According to the article, this is due to ‘cognitive bias’ as people like to be right about their opinions so they continue to re-visit the site to prove that they had made the right initial decision. In order to come up with a website that gives a good long lasting impression, the researcher suggests using not more than one image and one that is eye-catching, and the information to be accessible to the visitors in the quickest way possible. This is especially important as the article mentions 60% of traffic is directed from search engines such as Google, where…