Cultural Differences

Cultural Differences, Interaction Design, Pipsqueak Articles, Product Design Strategy

Some Examples of Design Failure in Physical Space

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square wheeled bike

Affordance is a feature of an object or an environment that suggests a set of possible actions/interaction that a user of such object/environment can perform with it. For example, if an object has a handle (e.g. tea cup), a user can reasonably expect to pick it up via that handle without spilling the contents of the cup. On the other hand, no one has an expectation of the wheels of the bike below turning… We all recognize the bike above as an art piece. As a connoisseur of design failure, I regularly get emails with collections of failed design objects or situations. When I get enough to share, I usually post them on this blog. Bathrooms design fails seem to be a favorite, but there are others… Enjoy! (or my personal experience in The Hague) Some problems arise when the design specks change over time, like the size of a toilet paper roll versus the toilet paper holder… Some problems arise when the maps are out of date… or Some are due to timing and lack of built-in error handling… But some design solutions are there to fix the problem of cultural differences:

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Cultural Differences, Errors, Interaction Design, Pipsqueak Articles, Product Design Strategy

Cultural Differences in Interaction Design, a few observations

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Amsterdam

A couple of months ago, I went on the business trip to The Hague and Amsterdam. There are always cultural differences, especially when a person visits a previously unfamiliar place. And so it was with me. Here are two quirky examples. The Room with a View I’m not particularly prudish or modest, especially when staying alone in a hotel room. But this feature of my room in The Hague was a bit puzzling. The shower and toilet were connected to the room not only by a door (with lock), but also by a picture window. The window coverings were controlled from the OUTSIDE of the bathroom — so effectively, if you were sharing a room, you were at a whim of your roommate when it came to your toilet privacy. But perhaps that’s how they roll in The Hague… I should also add that directly opposite of the toilet window was the window to the outside — if you haven’t considered what internal lighting does to your visibility to the outside world in time, you are out of luck. The Double Action As a designer, most of my work in web-based. But this doesn’t stop me from being annoyed at…

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Conceptual Design, Cultural Differences, Ethnographic & User Data, Pipsqueak Articles, Product Design Strategy, Scaffolding, Users

Intended and Unintended Consequences of Social Design

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Baby Fresh Air Cage for High-rise Apartment Buildings

Nudging is a form of social engineering — a way of designing system constraints and support structures to encourage the majority of people to behave in accordance with your plan. Here’s a famous-in-my-classroom example of nudging: Opt-in versus Opt-out Consent Solutions There are many examples of such social engineering. During our breakout groups at the NIH think tank on the future of citizen participation in biomedical research, I raised the difference between opt-in versus opt-out option results for organ donation. In some countries in Europe, citizens have to opt-out from donating their organs in a case of a tragic accident — they have to do something to NOT donate their organs. As the result in Austria — which has an opt-out system — the donation rate is 99.98%! While in Germany — which has an opt-in system — only 12% will their organs for transplants. This is a huge difference in consent between very similar populations of people. Unintended Consequences of Social Design Not all social engineering efforts go as well as opt-in/opt-out organ donation systems. To reduce pollution for the 2008 Summer Olympic Games in Beijing, the Chinese government established the even/odd license plate law: cars with even license…

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Background Knowledge, Cultural Differences, Ethnographic & User Data, Pipsqueak Articles, Product Design Strategy

Do you remember Gardol?

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Colgate Gardol Ad

Do you know what Gardol is? Unless you are close to retiring, probably not… So here’s a bit of background: Gardol is sodium lauroyl sarcosinate — not a very harmonious sounding chemical. I’m guessing Gardol was a clever marketing trick of combining the words “Guard” and “All”, relying on the phonetic combination to drive home the idea of protective quality of this chemical compound. In our society, chemicals don’t sell — we have an aversion to chemicals, we only want natural products! The common Western p-prim (or folksy wisdom) is that chemical are bad for us, and products created from natural ingredients are good for us … never mind arsenic! Gardol might have disappeared from the drug store ads, but the chemical sodium lauroyl sarcosinate didn’t — today it goes by the name “Advance White” and is part of a very well respected for its natural and health-consious products, Arm & Hammer toothpaste! Oh, and we don’t like the word “dental cream” — it’s toothpaste now…

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Background Knowledge, Conceptual Design, Cultural Differences, Diagnostic Errors

How Do You Know When Contractors are Lying to You?

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Do you sometimes get that sunken feeling that your contractors are flat out making up statistics about your users on the spot? I do get that a lot…but until just a few days ago, I didn’t have the indisputable evidence. Slide below is from a Russian contractor Power Point deck explaining the user demographic breakdown for different forms of payment awareness among the 18 to 45 year-olds. The logo of the company which made this slide is blurred… But for those of you who don’t speak Russian, let me walk you through the slide. Horizontal variables are: Knowledge of the type of payment and Usage. The columns are: Credit Card Payments; eMoney; Internet Banking; non-Internet Currency (aka cash); and payments via SMS. 79% of the population of Russian cities with population of over 800,000 people (really?) know about SMS payment systems and 22% use them. While only 93% heard of “offline” cash!

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Cognitive Blindness, Conceptual Design, Cultural Bias, Cultural Differences, Product Design Strategy

Extreme Hypocrisy

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Gul Meena, 17, left her abusive husband in Pakistan for another man. Meena's brother hacked her friend to death with an ax, before turning on her.

On the same day as I read about Gul Meena — a 17 year old Pakistani girl who was almost killed and severely maimed by her own brother — I bought a pair of skinny jeans. When I got home, I noticed they were made in Pakistan. I think I don’t need to say more… Gul Meena, 17, left her abusive husband in Pakistan for another man. Meena’s brother hacked her friend to death with an ax, before turning on her. Skinny Jeans Made in Pakistan

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