Olga Werby

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master's degree from U.C. Berkeley in Education of Math, Science, and Technology. She has been creating computer-based projects since 1981 with organizations such as NASA (where she worked on the Pioneer Venus project), Addison-Wesley, and the Princeton Review. She conceived, designed, and illustrated the award-winning "Field Trips" series of programs distributed by Sunburst Communications. Olga has a B.A. degree in Mathematics and Astrophysics from Columbia University. Olga currently teaches interaction design and cognitive theory at the American University in Paris and the University of California at Berkeley Extension Program. She was part of the faculty of San Francisco State University's Multimedia Studies Program, the Bay Area Video Coalition, and the campus of Apple Computers. Olga is a member of the Association for the Advancement of Computing in Education. She also holds a California teaching credential and is part of the San Francisco Unified School District where she often tests science-related curriculum materials in public elementary and middle schools.

Conceptual Design, Cultural Bias, Cultural Differences, Ethnographic & User Data, Pipsqueak Articles, Product Design Strategy

Trolls, Dolls, and Poupees

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The first time I saw her, she was riding on a bus. Her hair was long and golden. Her eyes were amazing blue. She was stylishly dressed in a mini skirt and had a cool pair of earrings. But what got me—what burned that moment into my memory forever—was that her long slender legs bent without any visible joints. She was amazing. I wouldn’t see another like her until many years later, when my family was emigrating from Russia and living Vienna. Not far from the apartment we stayed in, there was a toy store and it was filled with wonders just like the one I remembered from so many buses ago: Barbie. When I was growing up in Russia, I played with dolls and poupees—all girls did. The dolls were made to resemble little kids, with big eyes, big heads, chubby cheeks, and cute clothes. I used old buttons and odd bits of cloth and lace to make them new clothes and bedding. My play mainly consisted of creating cool things for my dolls—I liked to sew and glue. And I don’t think that my play was all that much different from girls’ 100 years before—my dolls would have…

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Pipsqueak Articles, Product Design Strategy

Topical Iodine in Case of Radioactive Iodine Release

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It’s been difficult to get hold of potassium iodide tablets—people on the West Coast are getting worried about the possible farther radiation leaks from Japanese nuclear reactors and are trying to stock up. Fortunately, the topical iodine can work almost as well in an emergency. Betadine is a topical disinfectant and is usually easy to get. Here’s a reference to the study that shows the effectiveness for this purpose of Betadine absorbed through the skin of the abdomen: Toxnet.mln.nih.gov A 2 percent tincture of iodine on the abdomen over an area of approximately 200 mm by 100 mm works for adults as a preventive measure in a case of radioactive iodine presence in the atmosphere. When I was growing up, we were taught to draw a tic-tac-toe grid on our chests or a happy face on a tommy—it’s about the right amount and it is less scary for kids. Iodine will stain the skin and it will take a few weeks for the coloration to return to normal—be careful where you draw the happy face! A short note on use: Under no circumstances should Betadine be injested. It is poison. It is only for external use. Don’t use Betadine until…

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Anchoring Errors, Attention Controls Errors, Background Knowledge Errors, Causal Net Problems, Cognitive Blindness, Diagnostic Errors, Mental Model Traps, Metaphor Mistakes, Misapplication of Problem Solving Strategies, Pipsqueak Articles, Working Memory

Information Awareness & Failure Analysis

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Given the current state of affairs in Japan’s nuclear facilities, I thought it would be good to do a quick analysis of what’s going wrong and why the officials on the ground act as they do (based on very limited information that’s trickling in via the news sources). As of today (morning of March 14th), we have two reactors that have experienced explosions, partial core meltdowns, and multiple other failures. I’ve put together data from the news with failure analysis for an alternative view of the ongoing nuclear crisis in Japan. Like many aspects of usability, FAA (Federal Aviation Administration) was the first to develop practical understanding of Information Awareness and Failure Analysis—pilots and airplane designers what to minimize errors in flight and understand failure when it happens. Like the rest of the world, I’m extremely grateful for their insight into these two aspects of systems design and usability. Below is a quick introduction to the basics. Information Awareness Information Awareness is a wonderful term that describes the state of user’s knowledge of the problem at any particular time. This means that Information Awareness changes in time and from person to person. For designers of a complex system that aims…

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Cultural Bias, Cultural Differences, Interface Design, Mirroring Errors, Pipsqueak Articles

Context and Information Processing

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Sometimes a book comes along that demonstrates in a very effective way the meaning of perfect. There’s a saying: “I will know when I see it.” But our seeing and knowing is wrapped up in our cultural bias and prone to mirroring errors. This contextual confusion over categorization is often cited during the discussion of American blindness to fat—when everyone in a group is over weight, no one is. The book “Athlete” shows what’s normal for various athletic groups. And what’s normal to some is amazing to others…

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Conceptual Design, Pipsqueak Articles, Product Design Strategy, Scaffolding

Information Scaffolding

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Here’s another way of thinking about crisis mapping as an ecosystem or a cell with a membrane allowing certain information to enter while keeping other out. Some data has data “receptors” in the organization and thus “gets in”. But some information doesn’t and some just doesn’t have the right format: wrong language, incomplete information, time delay, low quality, etc. Please let me know your thoughts on the communicative value of this illustration. Thank you! And here’s how Ushahidi can help.

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Background Knowledge Errors, Pipsqueak Articles

Decision Scaffolding and Crisis Mapping

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I’m working on a series of illustrations to highlight the need for decision scaffolding during an aide mission. The ideas are based on the Ushahidi deployment experience in Haiti after the 2009 earthquake. But the idea is to make this more general. I would love ideas and recommendations on how to make this visualization better and more communicative. (read more about crisis mapping here) Crisis: Smoke Signals from Eye-Witnesses Let’s start with a crisis—a natural disaster or a political upheaval leaves thousands of people in desperate need of help. The people on the ground witness the suffering and use ICT (Information Communication Technology) to send up the spoke signals. Please not that Internet services might be compromised (due to deliberate actions taken by the authorities; infrastructure failures; chaotic conditions on the ground), but people tend to be very creative and use phone lines, radios, satellite links, and just person to person communication to get the information out there. During the current Libyan crisis, people were very creative: “To avoid detection by Libyan secret police, who monitor Facebook and Twitter, Mahmoudi, the leader of the Ekhtalef (“Difference”) Movement, used what’s considered the Match.com of the Middle East to send coded love…

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