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On “Why companies watch your Facebook, YouTube, Twitter move” by Weber

Weber, T. (2010). “Why companies watch your every Facebook, YouTube, Twitter move.” BBC News Online. Retrieved on October 6, 2010: http://www.bbc.co.uk/news/business-11450923 Summary: Weber makes the point that many companies are changing the way they are monitoring, interacting, and responding to social media. Although many companies have not fully encompassed the impact social media can have on their businesses, those that have, are actively incorporating it into both a communications tool and to a customer relationship management channel. Through social media, companies now have for the ability to collect people’s thoughts, feelings and sentiments in real-time, thus unlocking anything from current trends and hot topics to the reach of their brand and how the completion is doing. The fact that the application of social media is still not mainstream, means that businesses that have fully embraced its potential likely have a level of insight their completion is lacking, and thereby are creating a competitive advantage vs. their peers. While some companies are still on the fence trying to figure out what to make of it, others have already come to the realization that marketing outside the social media channel is thinkable! User Groups: Weber makes the point that in order to…

Why companies watch your every Facebook, YouTube, Twitter move

Weber, T. (2010). “Why Companies Watch Your Every Facebook, YouTube, Twitter Move.” BBC News. Visited on October 4, 2010: http://www.bbc.co.uk/news/business-11450923 This article focuses on how effective everyday social networking can impact their product name, reputation and sales. By using social networking consumers get a chance to voice their opinions and experience by using social media tools such as Facebook, Tweeter, and YouTube. Conceptual Design What does the product do? In this article the product is the social media tools such as Facebook, Tweeter and YouTube. A couple of scenarios were examples that identified how people use social networking to convey a message on a brand or product. A Canadian singer, Dave Carroll complained about his bad experience with United Airlines baggage handlers for damaging his guitar. He then made a music video complaining about his experience and posted it on YouTube. The conceptual design was that he used a social media tool to post his video in order to have his voice heard about United Airlines. The interaction design part was that Dave used a powerful media tool that the general public had access to viewing and commenting on. People started viewing the video, interacting and commented about his frustration.…