I’ve been in meetings where SEO was thrown around like some magic power word — feel like you need to make your arguments stronger? Just say the word! So it’s good that Google made a nice, unthreatening video (note the pink tee-shirt) explaining its position on SEO — “It’s not spam!” — (good to know), that can be shown to clients. Google’s authority on this matter helps alleviate some of the clients’ fears and makes developers’ job a bit easier… Enjoy:
Sometimes during the design process, there’s a real tension between the audience needs and the client desires. As product designers, it’s our job to resolve this tension in favor of the user (as long as the client’s business needs are still being met by the design). But sometimes, we lose: Enjoy!