Tag Archive for obsessive behavior

Branding & Emotional Design: The Culture of Sneakers

How do we spend our money? Well, the first cut goes to survival: essential goods and services that are absolutely necessary to our survival. Food, housing, medical care are all part of the basic necessities of life. Some, of course, are more necessary than others (we might postpone going to a dentist…but not for long), but there’s a core of stuff that we need to live. The next tier up from survival is comfort. This is a very large tier—what’s comfort to some is a necessity to others and visa versa. People use their income to increase their general comfort level. This might mean a large house, more comfortable beds, larger selection of clothing. But generally, when we talk of comfort, we don’t include jet setting to Paris for a nice date out on the town. Comfort is about everyday life needs, but more comfortable. The top tier of our income is the disposable income and it is spent on luxury—the money we have left over from dealing with our needs and comforts; the money we can chose to spend in an extravagant and even wasteful manner. When economists make predictions about the average size of the available disposable income,…

On “‘Ringtone Therapy’ Sweeping Mobile Phone-Mad Japan” by Buerk

Buerk, R. (2010). “Ringtone Therapy Sweeping Mobile Phone-Mad Japan.” Retrieved 23. August, 2010: http://news.bbc.co.uk/1/hi/world/asia-pacific/8591845.stmhttp://news.bbc.co.uk/1/hi/world/asia-pacific/8591845.stm Summary: Buerk lets the world in on a new craze sweeping across Japan—a country known for being on the frontier of technological innovation. What’s the craze? Ring-tone therapy! The Japan Ring Tone Laboratory run by Matsumi Suzuki is producing ring-tones which they claim have therapeutic uses. One such tone touts the ability to dislodge pollen from a user’s nose by holding the handset to the nose while the ring-tone plays, another can help one lose weight, and another helps insomniacs fall asleep. Index, Japan’s mobile phone content provider acknowledges there is no proof that these therapeutic ring-tones actually work, but they note that people must believe in their effectiveness due to the large amount of downloads. The therapeutic ring-tone works by playing a tone emitted from the handset of the cell-phone. Depending on the ring-tone the therapeutic effect is different. If one has allergy problems, they can download and play a ring tone, place it up to their nose and it will in principle dislodge the pollen from the nose, reducing allergy symptoms. If one is having sleeping problems, another ring-tone once downloaded onto the cell…

A Disease That Allowed Torrents of Creativity.

Article: Blakeslee, S. (2008). “A Disease That Allowed Torrents of Creativity.” NY Times. Visited on 8 April 2008 http://www.nytimes.com/2008/04/08/health/08brai.html This article gives an account of Anne Adams experience with the degenerative brain disease, frontotemporal dementia (FTP). The disease, whose cause is as of yet unknown, leads to the degeneration of the frontal temporal lobe. Three variants of the disease have been identified based on the types of behavioral changes exhibited in the patient.  The first is characterized by personality changes such as increased apathy, loss of motivation for personal care, and weight gain. The two other variants deal with language control. In one case the patient experiences a loss of language while in the other the spoken language network disintegrates such that the patient is no longer able to speak. Anna Adams had the third variant known as primary progressive aphasia (PPA). In Anna’s case, as one part of her brain deteriorated another portion strengthened in order to compensate/ or as a result of the nutrient availability/ or ???. From Anna’s and other patient’s cases, doctors have learned that “that when dominant circuits are injured or disintegrate, they may release or disinhibit activity in other areas. In other words, if one part…