I’ve started a discussion (or I hoped I did) the other day — it was about LinkedIn algorithms for auto moderating. These algorithms don’t work well. As an example, I invoked a group discussion I’ve started in a group where I am a moderator that was moved to “jobs” because LinkedIn didn’t understand the content. The article I shared was on the psychology of criminal sentencing research. It had nothing to do with jobs. Then when I looked around, I found other articles that people shared that ended up under “promotions” and “jobs” tabs. Different groups have different purposes. Some groups are about sharing information — I welcome people sharing articles about relevant topics. Such groups become magazines, news papers for narrow subject areas and self-selected audiences. That is very useful. Sometimes, there are discussion around these articles, sometimes not. That’s okay — that’s the kind of group it might be. When groups start, they are a potentiality — something wonderful might happen…or might not. It takes at least 500 group members to start the group moving and propagating. (I did a bit of research on this a few years ago.) Before that number, it is a lot of work…
Tag Archive for LinkedIn groups
Conceptual Design, Interaction Design, Mirroring Errors, Product Design Strategy, Scaffolding
Building and Sustaining Online Communities
by Olga Werby •
Pope Francis said an interesting and insightful commentary on online social media: “The Internet, in particular, offers immense possibilities for encounter and solidarity… The speed with which information is communicated exceeds our capacity for reflection and judgement, and this does not make for more balanced and proper forms of self-expression. … The variety of opinions being aired can be seen as helpful, but it also enables people to barricade themselves behind sources of information which only confirm their own wishes and ideas, or political and economic interests.” In other words, communities have the power to limit the range of views to only those that they seems culturally appropriate — a small subset of active users can completely change the group dynamics of a community. The responsibility of the managers to find their way to create and sustain healthy communities. I’ve been building and supporting communities for a while. It happened organically — I needed to help a client start a project and build a following around it; then another client needed something similar; after a dozen years (or more), I’ve found myself creating guidelines for communities and the people who help manage them. Below is some of my “wisdoms” from…
Ethnographic & User Data, Pipsqueak Articles, Users
Social Media Prayer Wheels
by Olga Werby •
I run several groups on LinkedIn, some for my clients, some to support the work I do, and one for my students. After several years of managing these communities and observing others that I belong to, I have some insights. First, it takes effort! A lot of effort. A group is a community that tries to generate a sense of membership by creating topics of conversations, sharing of information and news, and supporting each others professional efforts. A real community requires participation. It requires a nucleus of idea about which people can come together. It needs some passion as well as intellectual involvement. And members need to feel like they belong and have a say in the movement and evolution of their groups. In short, LinkedIn groups are no different from other communities, it’s just that they mainly focus on professional topics. That said, there are a lot of differences from one community to the next, and one LinkedIn group to the next. Some communities form to support a real world activity like a conference. One of my groups, ICT & Human Rights, was formed for such a purpose. The original core of the group were people who were attending…