Tag Archive for fast food

The Eliminati

Secret Society

We live in a society where people acquire vast amounts of stuff and then run out of space to store it all. Some respond by adopting minimalism; true believers embrace the clean aesthetics of clear floors, empty shelves, and bare closets. Of course, in our disposable consumer culture, these same people can buy replacements for what they have discarded. The zen state of declutter is but a momentary illusion. Marie Kondo, apostle The Gospel of Decluttering and an advocate for minimalism, built her career encouraging people to discard items that failed to “spark joy.” Upon having her third child, however, she came to the conclusion that minimalism and kids were not compatible and confesses to now having a messy home. Apostate! The urge to acquire stuff is probably pre-programmed into us by evolution, just like the extra layers of fat we accumulate when food is plenty. Because good times don’t last, humans hoard resources for a rainy day; those with a cushion fare better during a downturn. But, as with many traits driven by evolution, the accumulation of stuff can become pathological. Hoarding can be a detriment to survival, and the line between prepping and hoarding is thin. Some manage…

Kurisumasu ni wa kentakkii!

Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some very good PR (and some luck), and a product designed to please a very specific audience finds a new user group… Kentucky Fried Chicken for Christmas Dinner Japanese tradition started in 1974. While Japan is not a Christian nation — most Japanese (84% to 96%) identify themselves as Shinto or Buddhists — people do celebrate Christmas. There are Christmas office parties, people put up trees and give gifts, and families and friends eat Christmas dinners together. But unlike here in U.S., Christmas turkey dinners are not common — it is almost impossible to get a turkey at a local supermarket. To celebrate the Christmas spirit with an authentic American flavor, Japanese turn to KFC! The Kurisumasu ni wa kentakkii — or Kentucky for Christmas — is so popular, that people have to order their Christmas fried chicken buckets a month in advance! This is the power of advertising.