Tag Archive for fast food

Kurisumasu ni wa kentakkii!

Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some very good PR (and some luck), and a product designed to please a very specific audience finds a new user group… Kentucky Fried Chicken for Christmas Dinner Japanese tradition started in 1974. While Japan is not a Christian nation — most Japanese (84% to 96%) identify themselves as Shinto or Buddhists — people do celebrate Christmas. There are Christmas office parties, people put up trees and give gifts, and families and friends eat Christmas dinners together. But unlike here in U.S., Christmas turkey dinners are not common — it is almost impossible to get a turkey at a local supermarket. To celebrate the Christmas spirit with an authentic American flavor, Japanese turn to KFC! The Kurisumasu ni wa kentakkii — or Kentucky for Christmas — is so popular, that people have to order their Christmas fried chicken buckets a month in advance! This is the power of advertising.