We are quickly falling into Fall. Warm sweaters, blankets, and books. But why bother with books when there is so much other entertainment around? Netflicks, HBOs, Amazons of the world are eager to grab hold of our eyeballs and never let go. It’s great for their bottom line. In 2017, the American Time Use Survey (Bureau of Labor Statistics) said that according to their survey, the number of Americans who read for pleasure had dropped by 30% since 2003. Who has the time, right? I hear that a lot too. “I’d read, but I have kids…I commute…I work long hours…I read at work…” There are many excuses. The one that most people don’t typically mention is that it is much easier to plump on a couch and watch something on TV or to simply play on one’s cell phone (for those who no longer own a TV). But reading is an active activity, while watching videos is passive. Cognitively, that makes a huge difference. Consider a piano. About 100 years ago, most households in America (middle class) had a piano in their parlor. Everyone learned to play a little bit. People could read music and play it off a sheet.…
Tag Archive for surface reading
Conceptual Design, Cultural Bias, Pipsqueak Articles, Users
25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake
by Olga Werby •
The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11 Ways 10 Hateful Things 8 Steps 7 Reflections 5 Seconds Test & 5 Hard Facts & 5 Ways 3 Audiences & 3 Big Trends & 3 Reasons 2 Questions 1 Career Mistake and a Partridge in a pear treeeeee…. What’s going on? Well, the new p-prim in town seems to be: “LinkedIn users like things in neatly organized lists.” And perhaps it is true — LinkedIn might see blogs written in this format as a good marketing trick, getting lots of hits. The more LinkedIn selects such format to feature, the more articles are written in this format — it is a self-replicating problem. In my classes, we talk of surface reading — how in today’s fast-moving culture, people peck and sample content in small bits and pieces: “Just give me the talking points, please.” And we see the results in the news, in PowerPoint presentations, and on LinkedIn’s Influencer Posts. Let’s just hope that some people still take the time to wade through details and read for deeper meaning.