Product Design Strategy

Going Potty…or iPotty!

Edge Designs Men's Restroom Mural

An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the sexes were reveres — images of staring men on the walls of women’s room? I don’t think so… And here’s a link to a previous post on this subject: Toilet Games

Innovating Justice for the New Millennium

2012-11-16 Rachel Moran, Sanela Diana Jenkins, and Richard Steinberg with Innovating Justice Award

This month, The Hague Institute for the Internationalisation of Law (HiiL) announced the finalists for its Innovating Justice Awards. The top three justice innovations for 2012 were The Human Rights & International Criminal Law Online Forum, a partnership between International Criminal Court Office of the Prosecutor (ICC OTP) and UCLA School of Law; The National Justice in Your Community programme of Peru, a project that supports volunteer efforts of judges in their local communities to share their legal knowledge and experience; and Peace Tones, a project that works to protect the rights of world musicians through technology and education. “Innovation is one of the important growth variables. We also see the rule of law as one of the most important factors in the welfare and well-being of the society,” stated Dr. Anne van Aaken, Innovating Justice jury chair and Max Schmidheiny Foundation Professor for Law and Economics, Public, International and European Law. “Justice innovations have the potential to contribute immensely to human welfare, just like technical innovation do.” Thinking broadly, there are three categories of justice innovations. One focuses on providing education and access to the existing laws to the undeserved communities. There’s lots of misinformation out there. And those…

RE: Tracing the Spark of Creative Problem-Solving

Article:  Carey, B. (2010). “Tracing the Spark of Creative Problem-Solving.” nytimes.com. Visited on October 29th, 2012: http://www.nytimes.com/2010/12/07/science/07brain.html Summary:  Puzzles come in a wide variety of formats. They are appealing to people both because of the dopamine rush of arriving at a solution, and also because they shift the brain into an open, playful state. Puzzles are solved in two main ways — either through insight thinking or analytical thinking.  Insight thinking is when an answer comes to a person suddenly, seemingly out of the blue. Analytical thinking involves employing a systematic approach of testing available possibilities. Both types of thinking are typically required to solve challenging problems. The differences between the two approaches have been debated by scientists, but current experiments and brain-imaging studies indicate that they are separate abilities requiring truly different brain states. Test subjects are more likely to solve puzzles using insight thinking when they display brain activity in the anterior cingulate cortex. This activity is associated with the widening of attention, making the brain more open to distraction and to detecting weaker connections. Positive mood appears to shift the brain towards the state required for insight thinking. In experiments where subjects are shown a humorous video…

Haptics and the Uniformity of Gloss

For an introduction into the science of haptics, the article, “Primal, Acute and Easily Duped: Our Sense of Touch,” provided great examples about the accuracy and fallibility of our sense of touch. However, the proliferation of touch-sensitive input devices over the past 4 years since it was written didn’t provide the author with any insight into their pending popularity, or the effect they would have on our fingertips. If our fingertips can feel a bump the thickness of one micron, imagine the sensitivity they have even as they slide over a touch-sensitive glass tablet, a glossy plastic mouse, or an anodized smooth track pad. The more our fingertips are required to touch, drag, swipe, and pinch, even over smooth surfaces, the more abrasive those surfaces become over time and the more those subtle abrasions wear on our skin. Glass becomes scratched, plastic becomes scuffed, and biological stains build up on anodized aluminum along with all other surfaces. The point being that these smooth surfaces end up hurting, if not annoying, our fingertips over time. If the fingertips are the equivalent of the fovea of our eyes, why subject ourselves to these increasingly painful disturbances and not return to using an…

We Are 80% Optimistic

Gallagher, James, (2011). “Brain ‘rejects negative thoughts’.”  BBC.co.uk. Visited on October 8, 2012: http://www.bbc.co.uk/news/health-15214080 This article, “Brain ‘rejects negative thoughts’”, speaks of a generalized view of the brain based on evidence gathered from a wide population. Optimists, or those whose frontal lobes process good news and comparatively ignore bad news, make up about 80% of the population; while the remaining 20%, the pessimists, have a similar predisposition to bad news. Since optimists do not absorb bad news, risks are often underestimated; as a population, it can be generalized to say that the people respond more to good news than to bad. Conceptual Design: If risks are to be acknowledged and people’s views changed to reflect them, information regarding them should be emphasized. Information with positive effect will be more attractive, and need not be emphasized for message to be processed. Knowledge of this could be particularly useful in government. Knowing this, in sales, information may be designed which downplays risks, and emphasizes positive attributes, for maximum acceptance of the product in a general population. Furthermore, a population whose predilection is to pessimism could be acknowledged with information products designed specifically for them. Interaction Design: Elements of the product may be…

Who Controls Social Networks?

Article: Bohannon, J. (2012). “Who Controls Social Networks?” sciencemag.org. Visited on Oct 9, 2012:http://news.sciencemag.org/sciencenow/2012/06/who-controls-social-networks.html This article is about how ideas spread in social groups through peer influence. A theory long debated is that a small number of people who are influencers spread ideas through their peer groups. Critics of the theory argue that is it not how much influence these people have but how susceptible to the new idea people are. The study of peer influence has proven difficult to conduct, but the rise of social networks such as Facebook provide a means for researchers to study a large number of people. One study in the article found that on Facebook there was a clear divide between influencers and those that were susceptible to new ideas. Conceptually, it’s important for any product developer to understand who their product’s influencers are if they wish their product to spread through peer influence. The article suggests that the personality traits of people affect influence. Examples: Women influence men more than women. People over 30 were more influential than those under 30. The article states that the most important finding is that Influencers and those who are susceptible are not traits found within the…