Tag Archive for public perception

Summer Writing and Reading and Editing

Girl Reading

Writing In July, I finally finished editing my latest book: God of Small Affairs (first three chapters are available here). It will be a while before it gets published, but it is nice to move into the next stage of this story’s life. I have a cover that I like…I have several! Here are two: Here is a book description that will definitely NOT appear on the cover of this book: Time is made out of threads. Pull one and someplace somewhere things unravel. We know how to pull on the right thread because we see the whole tapestry of life’s possibilities. That’s why we are so good at finding a good path into the future. I say a future because there is no such thing as the future. We are made of time threads — thick bundles of knots that can pull and twist and change the course of history. It’s all about connections — pull one strand, and the others twist with it. Like Newton’s second law, for every action, there is an equal an opposite reaction. But humans are small in relation to civilized time, planetary time, cosmological time. To make a big change requires a course…

Re “A New Name for High-Fructose Corn Syrup”

Parker-Pope, T., (2010). “A New Name for High-Fructose Corn Syrup.” New York Times Online. Visited on October 3, 2010: http://well.blogs.nytimes.com/2010/09/14/a-new-name-for-high-fructose-corn-syrup/ As this article describes, corn syrup producers in the United States have begun to push for a re-naming of their products. While it may sound innocuous, this is in fact a major change in the way that High-Fructose Corn Syrup (HFCS) is marketed to the public. Due to a combination of structural factors such as the widespread success of processed foods, corn production subsidies, and the natural human inclination towards sweet foods, HCFS is present in an astonishing array of food products. Recently, however, there have been indications of a backlash against the prevalence of HFCS in the American diet. Some health professionals and consumer groups have even advocated for its removal from many processed foods. This recent trend in the public perception has left HFCS producers in a bind. They have an economic interest in continuing to produce HCFS at low cost and having it utilized in as many products as possible, but they are not able to change any fundamental features of their product. As a simple mixture of glucose and fructose refined from corn, there is nothing to add to or remove from HFCS to improve it in the public’s eyes. The main lobbying…