Games can be used to change our behavior — make something fun, and we are likely to do it again and again. Psychologists call is positive reinforcement. Pleasure triggers our amygdalas — makes us make strong neural connections between the activity and positive emotion. Thrills are memorable and we seeks them out in our daily lives.
Here are two examples of using fun to change people’s behavior, to make us do something we ordinarily don’t particularly want to: climb stairs and recycle.
November 17th Update
A fellow member of the Human Factors and Ergonomics Society (HFES), David Watts, recommended the following: