Background Knowledge, Conceptual Design, Cultural Differences, Diagnostic Errors

How Do You Know When Contractors are Lying to You?

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Do you sometimes get that sunken feeling that your contractors are flat out making up statistics about your users on the spot? I do get that a lot…but until just a few days ago, I didn’t have the indisputable evidence.

Slide below is from a Russian contractor Power Point deck explaining the user demographic breakdown for different forms of payment awareness among the 18 to 45 year-olds.

How Do You Know Consultants are Lying to You?

The logo of the company which made this slide is blurred…

But for those of you who don’t speak Russian, let me walk you through the slide.

Horizontal variables are: Knowledge of the type of payment and Usage.

The columns are: Credit Card Payments; eMoney; Internet Banking; non-Internet Currency (aka cash); and payments via SMS.

79% of the population of Russian cities with population of over 800,000 people (really?) know about SMS payment systems and 22% use them. While only 93% heard of “offline” cash!